The Solution.
The main challenge for ClearBrand was the differences between Moo Free’s product ranges. They mostly sell towards a younger market with their main range, but then also cater for the adult market with their luxury range.
We decided to keep a playful story-telling approach using the characters for the main range and for the luxury range concept designs we took a simpler minimal approach.
For the Luxury range concept designs we worked on using a subtle hint to the client’s illustration style using the butterflies. We focussed on a type system that felt both high-end and friendly. The concept of colourful confetti with different coloured backgrounds linked back to the companies fun-loving nature. A ribbon tag was also introduced for the ‘free from’ values.
