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Brief

The Brief.

Hafen Kirche are a newly established church in the heart of Frankfurt. Their name translates to Harbour Church. This references the location they are based in, however ‘hafen’ can also mean a place of safety. Simon at HK approached ClearBrand to come up with a brand they could use across a new website, introduction cards, exhibition stands, posters and balloon / tote bag giveaways.

Solution

The Solution.

Branding – We created an icon with the letter H which also referenced the distinctive bridges that cross Frankfurt’s harbour. The straight and curved lines making up the icons were then broken apart to create patterns to lay over images of the Frankfurt harbour. The colour palette features a green/blue mix with fresh bursts of bright yellow.

Website – The website features the ability for the client to upload sermons and add calendar events. The line based style was then developed further with illustrations across the website.

  • PANTONE®

    319 C

    HafenKirche Green

    CMYK57 / 0 / 27 / 0

    RGB110 / 200 / 198

    #6ec8c6

  • PANTONE®

    2214 C

    HafenKirche Dark Green

    CMYK70 / 37 / 38 / 19

    RGB79 / 119 / 130

    #4f7782

  • PANTONE®

    7404 C

    HafenKirche Yellow

    CMYK7 / 22 / 93 / 0

    RGB241 / 196 / 15

    #f1c40f

  • PANTONE®

    659 C

    HafenKirche Liliac

    CMYK53/ 23 / 0 / 0

    RGB127 /175 /235

    #7fafeb

Solution

The Results.

Hafen Kirche felt their new brand communicates the modern, youthful and family orientated nature of their services. HK have utilised the new brand across social media