Why We Rebrand?
Your brand is more than just a creative name, novel logo or complimentary card – it’s a promise of value.
Branding needs to be updated to reach new target audiences. Brand Guidelines can also aid target sector focus.
Brand builds a unique personality for a company, and is essential to the success of any venture.
Brands are one of the most
critical (intangible) assets a company owns.
Strong and consistent branding helps clarify what your business stands for – your purpose, your personality, and your promises. Brand Guidelines will help this.
Rebranding can be used to highlight a change in company direction, development and the services provided.
ClearBrand Introduction
Why ClearBrand?
ClearBrand values – Taking Brands Beyond.
Beyond your competitors. Beyond expectations.
Branding experts and specialisation – Prior experience with big brands.
ClearBrand’s signature style – Precise uncluttered design. Our portfolio.
Delivering high-quality design that is focussed on user engagement is our speciality.
Approach to a value delivery – Personalised dedicated design service. Meet regularly to ensure we don’t miss key facts.
Our designers will offer the best insight and advice from our combined branding experience when it comes to your brand.
Outstanding customer service – User Friendly Project Management system,
5 Star Google Reviews, and recommendations.
Affordable industry rates. Competitive pricing within the market.
Comparable levels of design, expertise, capabilities and all important customer service and aftercare to Larger London Agencies.
Deliver on time and to budget working within any constraints.
ClearBrand’s research and project stages lead to the deliverable hitting the client’s goal and a guaranteed outcome.
We work alongside our clients closely to help deliver everything you need to get across to your clients the who, what, why of your company.
Journey / Methodology
Our Unique ClearBrand Guidelines Process
Define, design and activate your brand
Discover
1.0
Market and user research
–
Find the Core Idea Unique to you
Clearbrand Questionnaire
Strategic Clearbrand Discovery Report
Setting Goals
–
Develop
2.0
Initial
Concepts
The ClearBrand Audit
Ideas Wall
New Brand Story
Setting Proper Visual Brief
Create
3.0
Design
Phase
Brand Identity
Applied across touchpoints
Trello Project Management
Asana Project Management
Implement
4.0
Branding
Guidelines
Project Checklist to ensure all items arecovered.
Futureproofing Testing with non project based Internal Designers
Deliver
5.0
Brand
Management
Brand Launch Plan
Introducing Brand Document
BrandFolder.com
Dropbox
Support
6.0
Aftercare
Local
Full range of design Services
Special discounts
Success Stories / Guideline Portfolio
Where we add value
Highlights:
Initial Concepts
Highlights:
Project Management
We use different project management software to help work collaboratively with all our new and long standing clients. Used for any size of project Trello and Asana allow clients to comment, share attachments, set due dates and much more so all the details of the project are kept in one place.
This type of working helps keep work organized, up to date and transparent so you’re always kept aware of how projects are progressing.
Highlights:
Brand Management
Dropbox.com
– Organised into traditional folder setup
– Setup by ClearBrand but optional to client to customise
– Pricing: Free service provided to all clients
BrandFolder.com
– A home for all of your branded assets
– Upload, store, organize and share unlimited files from one secure location
– Internal and external users (with set permissions) can quickly and reliably add assets
– Every file type welcome here
Project Team
Josh White –
Creative Director & Project management
Josh has worked as a lead designer at award winning branding and corporate communications agencies in London, Brighton and Reading before setting up ClearBrand.
Mia Large –
Designer / Developer
Mia is a passionate designer who has joined ClearBrand after taking part in our internship programme. Mia studied her craft at Falmouth University before relocating to Reading.
Ed Jones –
Senior Designer
Ed joined ClearBrand after working in a range of London-based Creative Agencies. He graduated from NUA – Norwich University of the Arts. Alongside his degree Ed has won a D&AD (Design and Art Direction Awards) pencil from 2016.
Joanne Hindley –
Project & Client Services Contractor
Joanne is passionate about team collaboration whilst providing an exceptional client service experience, delivering projects on-time and within budget. With over 20 years agency experience with a pragmatic, hands-on, client focused approach.
Nigel Hartley –
Project Strategy and Business Development
Delivered full BC solutions for end customers in all sectors including service providers and mission critical businesses.
Ilona Billington – Copywriter
Ilona is capable of writing and editing for different audiences, in a range of styles as well as working well under pressure and to tight deadlines. Her experience includes longer and more in-depth features as well as snappy blogs across a range of platforms.
Project Team Responsibilities
MAIN TEAM:
- Lead Project Manager
- Creative Director
- Senior Designer
- Support Project management & Strategy
SUPPORT TEAM
- Designer
- Copywriter
PROJECT STAGES
1. DISCOVER PHASE – Market and user research
2. DISCOVER PHASE – Audit / Discovery Report
3. DEVELOP PHASE – New Brand Story
4. DEVELOP PHASE – Initial Concepts + Ideas Wall
5. CREATE PHASE – Brand Identity
6. CREATE PHASE – Logo & Tagline
7. IMPLEMENT PHASE – Brand Guidelines
8. DELIVER PHASE – Brand Management
9. DELIVER PHASE – Brand Launch Plan
10. SUPPORT PHASE – Aftercare & Future Design
BrandStories
ClearBrand work to understand your business and create a strong story around your brand. We capture and provide the emotive aspects of your audience into a cohesive narrative – we call this BrandStories. These will be written out and then communicated consistently in the new brand across messaging, images
Overview
Let’s Get Started…
Fill in the form below and we will be in touch to set up an initial call to discuss your project.