Brand Guidelines from ClearBrand

Define, design and activate your brand

Why We Rebrand?

Your brand is more than just a creative name, novel logo or complimentary card – it’s a promise of value.

Branding needs to be updated to reach new target audiences. Brand Guidelines can also aid target sector focus.

Brand builds a unique personality for a company, and is essential to the success of any venture.

Brands are one of the most
critical (intangible) assets a company owns.

Strong and consistent branding helps clarify what your business stands for – your purpose, your personality, and your promises. Brand Guidelines will help this.

Rebranding can be used to highlight a change in company direction, development and the services provided.

ClearBrand Introduction

Why ClearBrand?

ClearBrand values – Taking Brands Beyond.
Beyond your competitors. Beyond expectations.

Branding experts and specialisation – Prior experience with big brands.

ClearBrand’s signature style – Precise uncluttered design. Our portfolio.

Delivering high-quality design that is focussed on user engagement is our speciality.

Approach to a value delivery – Personalised dedicated design service. Meet regularly to ensure we don’t miss key facts.

Our designers will offer the best insight and advice from our combined branding experience when it comes to your brand.

Outstanding customer service – User Friendly Project Management system,
5 Star Google Reviews, and recommendations.

Affordable industry rates. Competitive pricing within the market.

Comparable levels of design, expertise, capabilities and all important customer service and aftercare to Larger London Agencies.

Deliver on time and to budget working within any constraints.

ClearBrand’s research and project stages lead to the deliverable hitting the client’s goal and a guaranteed outcome.

We work alongside our clients closely to help deliver everything you need to get across to your clients the who, what, why of your company.

Journey / Methodology

Our Unique ClearBrand Guidelines Process

Define, design and activate your brand

Discover

1.0
Market and user research

–

Find the Core Idea Unique to you

Clearbrand Questionnaire

Strategic Clearbrand Discovery Report

Setting Goals

–

Develop

2.0
Initial
Concepts

The ClearBrand Audit

Ideas Wall

New Brand Story

Setting Proper Visual Brief

Create

3.0
Design
Phase

Brand Identity

Applied across touchpoints

Trello Project Management

Asana Project Management

Implement

4.0
Branding
Guidelines

Project Checklist to ensure all items arecovered.

Futureproofing Testing with non project based Internal Designers

Deliver

5.0
Brand
Management

Brand Launch Plan

Introducing Brand Document

BrandFolder.com

Dropbox

Support

6.0
Aftercare

Local

Full range of design Services

Special discounts

Success Stories / Guideline Portfolio

Project Pizza Brand Guidelines

See Guidelines

Where we add value

History of brand guideline campaigns, leading to our unique guidelines 6-step process.

We will capture and provide the emotive aspects of your audience into a cohesive narrative

Our global portfolio and client-base allow us to understand a range of organisations and setups.

Our geographic understanding of projects allows us to adapting the messages

We go over and above our clients requirements including our free brand audit process for reviewing current branding.

Our project management and processes ensure each stage is clear and structured (see image below)

Highlights:
Initial Concepts

In our initial research we will create an Our ‘ideas wall’ that shows competitor and peer communications, inspiration and potential visual direction.(see image left for close up). We explore imagery, typography, colour and graphic language to show how these elements can be combined into a distinct look and feel. This stage is about the bigger picture and no design will occur here. It is important for setting the brand tone and style, using visual references for the design phase.

Highlights:
Project Management

We use different project management software to help work collaboratively with all our new and long standing clients. Used for any size of project Trello and Asana allow clients to comment, share attachments, set due dates and much more so all the details of the project are kept in one place.

This type of working helps keep work organized, up to date and transparent so you’re always kept aware of how projects are progressing.

Highlights:
Brand Management

Dropbox.com

– Organised into traditional folder setup
– Setup by ClearBrand but optional to client to customise
– Pricing: Free service provided to all clients

BrandFolder.com

– A home for all of your branded assets
– Upload, store, organize and share unlimited files from one secure location
– Internal and external users (with set permissions) can quickly and reliably add assets
– Every file type welcome here

Project Team

Josh White –
Creative Director & Project management

Josh has worked as a lead designer at award winning branding and corporate communications agencies in London, Brighton and Reading before setting up ClearBrand.

Mia Large –
Designer / Developer

Mia is a passionate designer who has joined ClearBrand after taking part in our internship programme. Mia studied her craft at Falmouth University before relocating to Reading.

Ed Jones –
Senior Designer

Ed joined ClearBrand after working in a range of London-based Creative Agencies. He graduated from NUA – Norwich University of the Arts. Alongside his degree Ed has won a D&AD (Design and Art Direction Awards) pencil from 2016.

Joanne Hindley –
Project & Client Services Contractor

Joanne is passionate about team collaboration whilst providing an exceptional client service experience, delivering projects on-time and within budget. With over 20 years agency experience with a pragmatic, hands-on, client focused approach.

Nigel Hartley –
Project Strategy and Business Development

Delivered full BC solutions for end customers in all sectors including service providers and mission critical businesses.

Ilona Billington – Copywriter
Ilona is capable of writing and editing for different audiences, in a range of styles as well as working well under pressure and to tight deadlines. Her experience includes longer and more in-depth features as well as snappy blogs across a range of platforms.

Project Team Responsibilities

MAIN TEAM:

Lead Project Manager
Creative Director
Senior Designer
Support Project management & Strategy

SUPPORT TEAM

Designer
Copywriter

PROJECT STAGES

1. DISCOVER PHASE – Market and user research

2. DISCOVER PHASE – Audit / Discovery Report

3. DEVELOP PHASE – New Brand Story

4. DEVELOP PHASE – Initial Concepts + Ideas Wall

5. CREATE PHASE – Brand Identity

6. CREATE PHASE – Logo & Tagline

7. IMPLEMENT PHASE – Brand Guidelines

8. DELIVER PHASE – Brand Management

9. DELIVER PHASE – Brand Launch Plan

10. SUPPORT PHASE – Aftercare & Future Design

BrandStories

ClearBrand work to understand your business and create a strong story around your brand. We capture and provide the emotive aspects of your audience into a cohesive narrative – we call this BrandStories. These will be written out and then communicated consistently in the new brand across messaging, images

A new brand direction for Greenbrook Healthcare – running 15 GP
Practices & Urgent Care Centres across London.
–
Greenbrook.nhs.uk
–
PROJECT DETAILS
15 sites locations that guidelines and signage implemented into
Multiple stakeholder levels
Customer Research Project undertaken
Employee Value Proposition
Vision/Values & Brand Personality
Company narrative work

READ THE BRAND STORY

The Brief.
ClearBrand were asked to create a new brand direction for Greenbrook Healthcare, who run 15 GP Practices & Urgent Care Centres across London. The group who didn’t have an established look needed to appeal to two consumer groups.The first were GPs, Nurses and clinical staff from a recruitment perspective. The second was the end user / patient receiving treatment.

RESEARCH STAGE:
ClearBrand helped organise a research phase with Multiple stakeholder levels. At this stage please see the dropbox link in the email.

Stage 1 – Research
We undertook Q&A sessions with the client. We then filtered this into a results document to feed back to management.

Stage 2 – Collation of Research
We then collated this into main themes.

Stage 3 – Narrative / Messaging
An employee value proposition (EVP) was created from this, which aiding the forming of the brief for the branding project narrative. The idea of working “Together…” and “Putting patients first “ became the cornerstones of the brand.

Stage 4 – Brand Guidelines
Brand guidelines were then produced. See further comments…

The Narrative.
Inspired by the research and we worked on creating a visual narrative/concept of working together. We introduced a graphic device we named the “Greenbrook Lifeline”. Two lines taken from their newly designed logo design flow through a series of feel-good photographs of the staff and patients (taken by ClearBrand). The two lines illustrate the close parallel relationship between the practitioners and the patients treated by Greenbrook staff.

The Results.
Our work with Greenbrook included: Logo Generation, Messaging, Brand Guidelines, Icon sets, Signage, Stationery, Photography and Print items across 15 sites in London.
Greenbrook now have an established visual presence and set of guidelines that are allowing them to send a consistent message to their target audiences.

Testimonial
“An excellent, personal and highly professional service. I approached ClearBrand having met with several creative agencies to re-brand our organisation and develop brand guidelines. I chose ClearBrand as their approach to the project was more hands on, creative and very competitive. Their service throughout was very consultative, professional and Josh and the team always made themselves available when needed. Since the initial project they have always been very responsive to further design tasks and very forthcoming with advice when requested. Would highly recommend.”
Matthew James – GreenBrook Healthcare