General

What is a typical schedule for work with clients?

1. ClearBrand to receive initial request of work from the client (either over phone / email / trello) with all information that would allow us to quote. If all content isn’t ready please state so. We will require as much information as possible to quote and please note the quote may be higher if we have to predict / estimate time based on not receiving full information from the client.

2. ClearBrand to price up these items and issue a 30% deposit with work itemised

3. Once the deposit is paid or we have received a PO for the work, ClearBrand and the client agree a date / time for initial call / meeting to discuss the agreed work. (if required)

4. Work by ClearBrand proceeds, with agreed amends rounds for the client

5. Work is completed by ClearBrand and a final invoice issued with 20 days notice to pay. (If this is the first job for the client the invoice will required to be paid before the handover of final artwork/assets)

What is a typical project scope?

For each item a typical scope would follow the below, customised to each job depending on the client requests and budget:
Scope:
✔ ClearBrand to present XXX options for item requested
✔ Design supplied to client
✔ Client selects option + 1 set of amends after designs provided
✔ Design updated + supplied back to client
✔ 1 further set of amends after designs provided (if required)
✔ Artwork produced
✔ Final delivery as filetype requested
Estimated Deadline (unless requested otherwise):
– XXX
——————————————-
All projects adhere to our Terms and Conditions here: http://www.clearbrand.co.uk/terms-and-conditions-contracts/
 
** Please note: one “set of amends” refers to one collated list of feedback supplied over email/trello. If the changes were discussed in person or over the phone they should be listed in email or trello and supplied to ClearBrand as a set of amends. Any work produced after the agreed set of amends or list of items will be charged at ClearBrand’s hourly rate of £60. This price will be communicated to the client before further work begins. See section 6 of terms and conditions above for more information.

Do you provide design files to clients?

We would normally only provide final artwork files to clients, e.g. PDFs, Jpgs, etc. However upon request we can provide adobe design files packaged for a nominal art-working charge at a studio hourly rate for the time to do so. This is to check the file, package up the contents and back-save to ensure it works on any version. These won’t be included in a project unless explicitly requested and scoped at the start of the project.

How do amendment stages work?

Amendment stages relate to selecting an option and providing precise feedback on that option. If you would like another option altogether then this will come under our hourly rate. Please note: one “set of amends” refers to one collated list of feedback supplied over email/trello. If the changes were discussed in person or over the phone they should be listed in email or trello and supplied to ClearBrand as a set of amends. Any work produced after the agreed set of amends or list of items will be charged at ClearBrand’s hourly rate of £60. This price will be communicated to the client before further work begins. See section 6 of terms and conditions above for more information.

Once a project is signed off by the client and/or paid for, we will provide the project files (artwork, or if requested design files) any further work produced (including any unused agreed set of amends ) or list of items will be charged at ClearBrand’s hourly rate of £50-60. If amend stages do not get used there is no part refund on the invoice.


Amendment stages relate to selecting an option and providing precise feedback on that option. If you would like another option altogether then this will come under our hourly rate.

How do you keep projects on time and in budget?

We ensure all our projects are well managed with mechanisms and processes in place to ensure protection of the project plan, which will be set up at the start of the project. We would begin with a round of due diligence on the quote to ensure it covered everything you expected it too and that any optional extras or unclear areas (from both sides) are fully scoped. Within this project plan we specify rounds of amends for each stage, with dated project milestones to keep the project on track. This is updated throughout the project. We have approval procedures in place to ensure each part of the project is signed off by the relevant stakeholders and decision makers at the right time. As we move through the project milestone gates we host project status calls/meetings to document any issues or project roadblocks (where required). We ensure we chase-up any outstanding project information that maybe delaying the timeline. Finally we ensure the project plan is updated according to any change requests made by the client and communicate if these are outside of project scope to ensure budgets are met.

How long do projects take?

Every job is different and every deadline is different. Really you should allow sufficient time for the designing and proofing of your work. If your deadline is very tight, we will do our  best to complete your work within this time. We will, of course, advise at the time of the work. We haven’t missed a deadline yet and don’t intend to in the future!

What if I don’t like the design work provided?

We’re partners in our projects with our clients.  We depend on the client providing us with decent initial direction and good feedback for a successful project.

In a common project our designers will provide three choices of design for Client’s review. The Client will select a choice. The Client has up to two to three rounds of revisions to refine the design. This process has lead to a secured outcome for the client and designer.

Feedback: Designers will not mind if you come to them saying, “Thank you for your first draft, but none of them really work for me.” However, your designer will definitely need specific information to get things the way you want them to be. As a client, it is important to understand that this is a process. To achieve this, give constructive feedback, Avoid vague comments, impossible requests and confusing direction. Instead, focus on giving clear reasons why the current designs are not working, and offer information to steer your designer in the right direction. Information can include additional adjectives and descriptions about your brand or project, resources like website copy and flyers, etc. Try to avoid being personal and instead focus on why this design won’t work for your company, or wider audience.

In the very rare case that after the scope of amendment stages are complete and you’re still not happy then additional rounds will be billed hourly. Our designer’s hourly studio rate is £60 per hour per attached contract.
For further info see the FAQ “How do you keep projects on time and in budget?”

Do you offer unlimited amends?

A range of options are provided to ensure we cover everything from our initial discussions, we then get the client to select one of these options and offer set rounds of amends focus attentions to get to the desired outcomes. This has always led to successful outcomes for us. If further tweaks are desired then these can be priced per hour.
Occasionally we get requests for unlimited amends and we offer a premium package for this service – please do request this if you would specifically like this.

Websites

What is your Website design process?

Please see below for an outline of a Website design process
Case study: Daily Poppins. 
1. Design a few pages for sign off. Put a clickable Invision link together for client to comment on CLICK FOR AN EXAMPLE INVISION LINK
(Note: Best viewed on a desktop. You can click the navigation. This is not responsive, but just a series of clickable links to visualise the pages on your new site) 
2. Develop the website on our testing servers dailypoppins.clearbrand.co.uk
3. Move the website to your live servers dailypoppins.co.uk

Do you offer Website maintenance packages?

When we launch websites we advise our clients to take up a maintenance package. The main features are to keep the website up to date and secure to prevent hacks or downtime. This is run through our maintenance support partner agency. The options are below, do let us know if you would like to go ahead or if you are going to manage your own hosting when we launch your website. We strongly advise all clients to get this set up, any website not being updated risks losing the website over time. We keep backups for a few months after launching, but after this it will be the clients responsibility to keep site backups on their server (either using our partner support agency or using the clients hosting company, however they should be monitoring site downtime to make sure any issues are resolved immediately when they occur)
Prices start from £28 per month

ClearBrand focus on what we are really good at, redesigning websites. We are primarily a website redesign company and although we can make changes to the website when they come along from time to time, we can’t provide speedy support and disaster recover services some clients may require, which a larger or security specialist agency may be better suited for (outlined below).
Regarding website maintenance and security support we are now providing website support via our specialised website support agency partner.
We have a partner agency for support and security, who are a larger size who can manage the website, including disaster recovery, backups, and dealing with your hosting – we would brief them up on our end, but the website is built in a way where our partner agency can take on the work and website code.
They can put yourselves on a website management plan and write up a management contract so that they can manage the website updates moving forwards and respond to any potential issues. We would have an agreement that we would cover any design change requirements, including redesign or if any non-structural items needed updating such as white papers, case studies, imagery etc.
Our partner manage currently around 100 WordPress sites for clients – they host, manage plugin updates daily, security issues, backups and fixes when needed.
  1. Regular backups
  2. Updating wordpress theme and plugins
  3. Site updates
  4. Site monitor for downtime
  5. Website Security and potentially disaster recover if required.
Added note: We also normally work with a marketing manager/representative on websites rather than a business owner, as they will understand the complexities and technical setup better.

Are there any costs after Launch?

Not necessarily however there are two areas to keep in mind and it is advisable to go ahead with website maintenance (we offer this through a 3rd party).


Plugins & WordPress versions: 

Keeping plugins and wordpress up to date is important for website performance as well as security. This can be done yourself, however we very much advise using our partner website maintenance agency for this. The advantages of this are peace of mind, constant checking on your site and reporting. You can keep plugins updated yourself, however if there are any issues affecting the development, you will need to revert back to the previous version of the plugin and have immediate access to a developer, both of which are supplied by the website maintenance agency.

When launching a site we can remove any unused plugins (that we may have used throughout a project) and update all the current plugins to latest versions.
NOTE: Moving forwards, some plugins requires our clients to buy a version of this as well as us having a copy on our side if they want to update these plugins regularly. This is good practice and comes in to website maintenance. The 3rd party agency may well have licenses for these that you could utilise which may be cheaper in the long run, this is best discussed with them. You do not have to update these plugins and the site will continue to work, however just like hosting may require PHP and other updates from time to time, plugins are advisable to update also.

What are your website security features?

We’ve had a few companies ask us about security recently, consequence of the increase of hacks on websites. We’ve had a good experience with a website security plugin to protect your site from potential hacks. Its an all-in-one plugin that will show you your Security Strength Meter on your dashboard, with a lot of further help and advice you can work on yourself (see attached). 

The main focus are to: Admin Username reviews, Login Lockdown and reviews, File Permission restriction and a Basic Firewall.

If you would like to add this to your sites we can implement the updates at £50+VAT per site. This would not guarantee against hacks but radically improve your resistance against them. It would also be a lot cheaper than the consequence of tidying up after a hack took place.
We offer website support contracts after our builds via a thirs party, however if you did not choose to include this and would like to be on one or to get this plugin Please contact info@clearbrand.co.uk 

What development experience do you hold?

Our experience covers a wide area of web application development. But our main focus and skill set in front-end development/design/UI/UX.

Core Skills: HTML4/5, JavaScript/jQuery, CSS/Bootstrap(LESS/SASS), Design/UI/UX

Key Intermediates: React, PHP, C#, .Net, (MVC), MSSQL, JSON.

Do you offer Website Disaster Recovery?

ClearBrand Limited do not offer disaster recovery services, we occasionally work with a website security company and can pass clients their details on request. If you would like weekend or 24/7 emergency support we can potentially provide a separate company’s details. Our Hours are 9am-6pm Monday to Friday. The above reflect those hours excluding holidays.

Do you host websites?

ClearBrand offers hosting services through a range of out-sourced companies with virtual servers.

ClearBrand will suggest a hosting company, but the client will set up the account with that hosting company and provide ClearBrand with logins to push the website live.  For further info see our terms in our footer.

Do you set up google analytics?

ClearBrand can assist with this. Not every company needs or wants GA added to their website. So please do let us know if you are interested in this. Once set up, after 24-48 hours, you can log into your Google Analytics account to view your stats. Please supply an email that you have setup as a google account so that we can give you access to your analytics once setup.

Do you offer SEO / Digital marketing services?

For SEO we have two options:


1. For our web design and development services we currently have a basic SEO offering. Our basic SEO would cover a basic good practice set up: Headings, metas, 404 errors etc –

1a.     One off Simple Setup
1b.     Monthly ongoing SEO updates.

** Quotes would be based on a number of items including goals, page numbers etc in an initial conversation. i.e. we can set up what we think is right, or you can advise, or a mixture.

2. We work with an SEO specialist partner agency for more intensive SEO with higher requirements and budgets. We would introduce and they would most likely then ask follow up questions and deal directly with the client.

 

Do your sites include SEO? and how does it work?

We set up our sites with the best initial tactics for SEO, ensuring it can be found once it has been indexed and over time it will rank. For new websites SEO and “ranking” will take months to begin and years to refine. A large number of items affect this ranking. This link is a good example link to show the depth of this. There are no guarantees of where you can rank but we can help provide a good indication of investment upon request. For many companies their budget may be worth putting into SEO for long term gain, but for others they may want the short term advantages of adwords, socials or other digital marketing routes.
To get a certain refined list to top page is a good way to start but that requires higher traffic, good linking from other sites and other items from the article. If you want quicker results we can discuss the required budget to achieve them.

Do you offer Website Management support after the site is designed and goes live?

We always get clients to sign off websites before they go live and then clients tend to manage them alongside their hosting, or we can be commissioned to do this.
We are mostly a website redesign company and although we can make changes to the website when they come along from time to time, we can’t provide 24/7 disaster recover services some clients may require, which a larger or security specialist agency may be better suited for (outlined below). We also normally work with a marketing manager/representative on websites rather than a business owner, as they will understand the complexities and technical setup better.
Regarding website maintenance and security support we have a partner agency for support and security, who are a larger size who can manage the website 24/7, including disaster recovery, backups, and dealing with your hosting – we would brief them up on our end, but the website is built in a way where anyone can take on the work/code and you could easily go to one yourself, or we can advise.

Can we get the website files at the end? and do you help push live?

Yes we can help push your website live onto your hosting.
If you would like to do this yourself then please read the below which is how we will transfer files over to you to put onto your hosting.

We use Duplicator – WordPress Migration Plugin

All information can be found here: https://en-gb.wordpress.org/plugins/duplicator/

You will see this on your test website address.

This is on the left side of your wordpress dashboard.

We will send over a ZIP file exported using this plugin for you to then add to your new hosting and connect to your domain. Please read over all of the information on the link above before redeploying to the new hosting environment to ensure this transfer properly.

Duplicator creates a package that bundles all the site’s plugins, themes, content, database, and WordPress files into a simple zip file called a package. This package can then be used to easily migrate a WordPress site to any location you wish. Move on the same server, across servers, and pretty much any location a WordPress site can be hosted. WordPress is not required for installation since the package contains all site files.

***DISCLAIMER***

This plugin does require some technical knowledge. If you plan to migrate WordPress or back up WordPress, please use it at your own risk and don’t forget to back up your files and databases beforehand. If you need to move or back up WordPress and would like additional help please get in touch however we will need to get access to your hosting to do this. As with any website transfer you may need to fix some links after so do ensure you test out all pages thoroughly once copied. And finally when you move to your own hosting and take on the site make sure you keep all plugins and your site up to date regularly.

Branding

What logo files do i receive?

Artwork provided as JPG, PNG and EPS at different sizes and colour, black and white to ensure you can them in every scenario in future,

We would provide logo files at a range of sizes, normally print at 100mm and 200mm wide and for web at 400, 1000 and 2000 pixels wide… which would give you the ability to upload them to socials and use them for almost any printed item. The JPG files have a white background, the PNG files have a transparent background and EPS files are vectors and can then be provided to any other designer, videographer, sign maker, printer etc to resize as large as you want it (or this can be done yourself with the appropriate software).

This is a standard set up but may change if these is a requirement for less or more within the budget. Please ensure you let us know all sizes required at the start of the project.

If you need to resize your logo from the provided versions you can use online services such as https://picresize.com/ or https://resizeimage.net/

My Logos or files are different shades of a colour?

Colours will differ between RGB and CMYK and Pantone, so an RGB blue may not match a CMYK blue exactly, due to them using a different combination of colours. We normally work towards finding the closest match possible. This means for example that a JPG file being in CMYK, may not match a PNG file being in CMYK. For further advice on colour we advise to google “difference between RGB and CMYK colour” for a fuller understanding.

How Should I use my files? (PNG, JPG, EPS) (RGB vs CMYK)

In terms of file type:
– PNG is mainly used for web, or somewhere you need a transparent background.
–JPG is normally used for print work, and is 300dpi for this purpose.
–EPS this is generally used with design software, and is a vector file (which means it will not pixelate). It is used to export much larger file sizes, or to make edits to the original logo by designers.
–CMYK (cyan, Magenta, Yellow, Black), This setting is for anything printed.
–RGB (Red, Green, Blue) this setting is for anything on screen.
–PANTONE This is a specific type of colour specified by printers.
Please note: colours will differ between RGB and CMYK and Pantone, so an RGB blue may not match a CMYK blue exactly, due to them using a different combination of colours. We normally work towards finding the closest match possible. This means for example that a JPG file being in CMYK, may not match a PNG file being in CMYK.

How do you match colour?

In terms of the ‘official’ pantone specs…we’ve found in the past they don’t always actually match as well as we would like them to, so our process is:
1) agree colours on the screen with the client (as this is normally the best way to ensure everyone is having a common starting point…and so much of a brand is on screens these days)
2) then take the RGB and Hex codes and note those down
3) then select a pantone to match the agreed screen visuals by eye.
4) we then use the adobe software to convert the RGB to CMYK and do a print test to ensure closeness across colours.
Again, however, if you want us to revert to the official pantone specs, they please do advise and we will do so.

Quotes & Payments

How do i get a quote?

Every job is different and individual. We like to give an accurate quote, so we find the best and easiest way to do this is to have quick chat with you. Either call us on or drop us an email through our contact page with your phone number and briefly outline your requirements.

What factors affect pricing?

Items that affect pricing include:

– The brief provided
– Team/Designer level + hours assigned
– Amount of options
– Rounds of amends
– Visual complexity

We will provide a formal quote once we’ve seen the brief with low and high end pricing options based on the above.

What is the fee / payment schedule?

The fee schedule is split into the following payments for the first job with new clients: 30% Deposit / 70% upon completion of each item itemised on the quotation. After our first project together, future jobs may be invoiced on completion with 20 days terms/notice, without the requirement for a deposit. All projects work to our terms and conditions.

Will I have to pay more than the original quoted price?

Any changes from the original request throughout the project may incur additional charges (For example if we have to completely change the initial designs we provide based on a new request for a bespoke icon drawn half way through the project. Or a new company name change which doesn’t work with our design, and so on. We will notify you of any additional charges before undertaking any work, but it is vital we have all information needed for the job at the start of the project, or are clear of which items are completely down to the designer’s discretion. We aim to keep all projects within the quoted budget. 

Do you work to fixed rates or daily/hourly pricing?

We mostly work to fixed projects costs, with a combination of designers working on projects – however we do occasionally work to hourly rates, which may allow flexibility for budgets. These are listed on request. If you would like a project to work to an hourly rate please do state at the start of the project.

Do you offer discounts or retainers?

Retainer Prices

We work out project costs based on hours put towards a project. With long term clients who want to make savings we would suggest working on a retainer basis that allows your company to make savings on our hourly pricing by up to 30%. For a comparison of retainer pricing please request this at info@clearbrand.co.uk.

Do you have a rate card for pricing?

Yes we do. Our rate card and daily and hourly prices are available on request from info@clearbrand.co.uk