Why do you need brand guidelines?
Your branding is more than just a creative name, novel logo or complimentary card – it’s a promise of value to your customers.
Branding needs to be updated to reach new target audiences. A brand guidelines agency can also aid the target sector focus.
Branding guidelines builds a unique personality for a company and is essential to the success of any venture.
Branding is one of the most critical (intangible) assets a company owns.
Strong and consistent branding helps clarify what your business stands for. – Your purpose, your personality, and your promises. Using a brand guidelines agency will help with this.
The use of rebranding could highlight a change in company direction, development and the services provided.
Why use ClearBrand’s brand guidelines services?
Our values – Taking your Brand Beyond. Beyond your competitors. Beyond expectations.
Experts and specialists in branding guidelines – Offering prior experience with big and small brands.
ClearBrand’s signature branding style – Precise, minimalistic design centred around your business.
High-quality designs that are focussed, on user engagement.
We value a personalised, dedicated design service. With regular updates to ensure we don’t miss any key facts.
Our designers will offer the best insight and advice from our combined branding experience when it comes to your brand.
Outstanding customer service – User-Friendly Project Management system, 5 Star Google Reviews, and recommendations.
Affordable industry rates. Competitive pricing within the market.
Equal levels of design, expertise, capabilities and all-important customer service and aftercare.
Deliver on time and to budget working within any constraints.
Our unique research and project stages produce branding which goes beyond our client’s goals.
We work closely alongside our clients to help deliver everything you need to get across to your customers, the why, how, what of your business.
Journey / Methodology
ClearBrand’s unique Brand Guidelines Process
Define, design and activate your brand
Market and user research
Find your unique selling point
Clearbrand targeting Questionnaire
Strategic Discovery Report
The ClearBrand Audit
New Brand Story
Setting Proper Visual Brief
Tone of Voice
Applied across all touchpoints
Project Checklist to ensure all items are covered.
Futureproofing Testing with non-project based Internal Designers
Brand Launch Plan
Introducing Brand Document
Full range of design Services
Success Stories / Brand Guidelines Portfolio
Where we add value to your brand guidelines
During our initial research, we will create an ‘ideas wall’ that shows competitor and peer communications, inspiration and potential visual direction. (see image left for a close up).
We explore imagery, typography, colour and graphic language to show how these elements can be combined into a distinct look and feel. This initial stage of branding is about the bigger picture no design will occur here. It is important for setting the brand tone and style, using visual references before the next phase of the brand guidelines design.
We use different project management software to help work collaboratively with all our clients. Trello and Asana allow clients to comment, share attachments, set due dates and much more so all the details of the project are kept in one place, no matter the size of your brand guidelines project.
These software’s help keep work organised up to date and transparent, so you’re always kept aware of how projects are progressing.
Dropbox.com – Free solution
– Organised into traditional folder setup
– Setup by ClearBrand but optional to the client to customise
– Pricing: Free service provided to all clients
BrandFolder.com – Paid solution
– A home for all of your branded assets
– Upload, store, organize and share unlimited files from one secure location
– Internal and external users (with set permissions) can quickly and reliably add assets
– Every file type welcome here
Project Team Responsibilities
- Lead Project Manager
- Creative Director
- Senior Designer
- Support Project management & Strategy
1. DISCOVER PHASE – Market and user research
2. DISCOVER PHASE – Audit / Discovery Report
3. DEVELOP PHASE – New Brand Story
4. DEVELOP PHASE – Initial Concepts + Ideas Wall
5. CREATE PHASE – Brand Identity
6. CREATE PHASE – Logo & Tagline
7. IMPLEMENT PHASE – Brand Guidelines
8. DELIVER PHASE – Brand Management
9. DELIVER PHASE – Brand Launch Plan
10. SUPPORT PHASE – Aftercare & Future Design
ClearBrand takes the time to learn and understand your business, in order to create a story around your brand. We capture and provide the emotive aspects of your audience into a cohesive narrative – we call this Brand Stories. These will be written out and then communicated consistently in the new brand guidelines across messaging and images.
A new brand direction for Greenbrook Healthcare – running 15 GP
Practices & Urgent Care Centres across London.
15 sites locations that guidelines and signage implemented into
Multiple stakeholder levels
Customer Research Project undertaken
Employee Value Proposition
Vision/Values & Brand Personality
Company narrative work
ClearBrand were asked to create a new brand direction for Greenbrook Healthcare, who run 15 GP Practices & Urgent Care Centres across London. The group who didn’t have an established look needed to appeal to two consumer groups.The first were GPs, Nurses and clinical staff from a recruitment perspective. The second was the end user / patient receiving treatment.
ClearBrand helped organise a research phase with Multiple stakeholder levels. At this stage please see the dropbox link in the email.
Stage 1 – Research
We undertook Q&A sessions with the client. We then filtered this into a results document to feed back to management.
Stage 2 – Collation of Research
We then collated this into main themes.
Stage 3 – Narrative / Messaging
An employee value proposition (EVP) was created from this, which aiding the forming of the brief for the branding project narrative. The idea of working “Together…” and “Putting patients first “ became the cornerstones of the brand.
Stage 4 – Brand Guidelines
Brand guidelines were then produced. See further comments…
Inspired by the research and we worked on creating a visual narrative/concept of working together. We introduced a graphic device we named the “Greenbrook Lifeline”. Two lines taken from their newly designed logo design flow through a series of feel-good photographs of the staff and patients (taken by ClearBrand). The two lines illustrate the close parallel relationship between the practitioners and the patients treated by Greenbrook staff.
Our work with Greenbrook included: Logo Generation, Messaging, Brand Guidelines, Icon sets, Signage, Stationery, Photography and Print items across 15 sites in London.
Greenbrook now have an established visual presence and set of guidelines that are allowing them to send a consistent message to their target audiences.
“An excellent, personal and highly professional service. I approached ClearBrand having met with several creative agencies to re-brand our organisation and develop brand guidelines. I chose ClearBrand as their approach to the project was more hands on, creative and very competitive. Their service throughout was very consultative, professional and Josh and the team always made themselves available when needed. Since the initial project they have always been very responsive to further design tasks and very forthcoming with advice when requested. Would highly recommend.”
Matthew James – GreenBrook Healthcare
Let’s Get Started…
Fill in the form below and we will be in touch to set up an initial call to discuss your project.