Brand Guidelines Agency

Define, design and activate your brand

Why do you need brand guidelines?

Your branding is more than just a creative name, novel logo or complimentary card – it’s a promise of value to your customers.

Branding needs to be updated to reach new target audiences. A brand guidelines agency can also aid the target sector focus.

Branding guidelines builds a unique personality for a company and is essential to the success of any venture.

Branding is one of the most critical (intangible) assets a company owns.

Strong and consistent branding helps clarify what your business stands for. – Your purpose, your personality, and your promises. Using a brand guidelines agency will help with this.

The use of rebranding could highlight a change in company direction, development and the services provided.

Why use ClearBrand’s brand guidelines services?

Our values – Taking your Brand Beyond. Beyond your competitors. Beyond expectations.

Experts and specialists in branding guidelines – Offering prior experience with big and small brands.

ClearBrand’s signature branding style – Precise, minimalistic design centred around your business.

High-quality designs that are focussed, on user engagement.

We value a personalised, dedicated design service. With regular updates to ensure we don’t miss any key facts.

Our designers will offer the best insight and advice from our combined branding experience when it comes to your brand.

Outstanding customer service – User-Friendly Project Management system, 5 Star Google Reviews, and recommendations.

Affordable industry rates. Competitive pricing within the market.

Equal levels of design, expertise, capabilities and all-important customer service and aftercare.

Deliver on time and to budget working within any constraints.

Our unique research and project stages produce branding which goes beyond our client’s goals.

We work closely alongside our clients to help deliver everything you need to get across to your customers, the why, how, what of your business.

Journey / Methodology

ClearBrand’s unique Brand Guidelines Process

Define, design and activate your brand

Discover

1.0
Market and user research

–

Find your unique selling point

Clearbrand targeting Questionnaire

Strategic Discovery Report

Goal Setting

Develop

2.0
Initial
Concepts

The ClearBrand Audit

Ideas Wall

New Brand Story

Setting Proper Visual Brief

Create

3.0
Design
Phase

Brand Identity

Logo

Typography

Colour Palette

Icons

Tone of Voice

Implement

4.0
Branding
Guidelines

Applied across all touchpoints

Project Checklist to ensure all items are covered.

Futureproofing Testing with non-project based Internal Designers

Deliver

5.0
Brand
Management

Brand Launch Plan

Introducing Brand Document

BrandFolder.com

Dropbox

Support

6.0
Aftercare

Local

Full range of design Services

Special discounts

Where we add value to your brand guidelines

Bringing a strong history of producing brand guidelines for the project. Leading to the creation of our unique 6-step guideline process.

We will capture and provide the emotive aspects of your audience into a cohesive narrative.

Based in Berkshire, with our global portfolio and client-base, we understand a range of sectors and setups.

Our geographic understanding of projects allows us to adapt the messages to suit your customers.

We go over and beyond our client’s requirements, including our free brand audit process, reviewing current branding.

Our project management and processes ensure each branding stage is clear and structured (see image below).

Highlights:
Initial Concepts

During our initial research, we will create an ‘ideas wall’ that shows competitor and peer communications, inspiration and potential visual direction. (see image left for a close up).

We explore imagery, typography, colour and graphic language to show how these elements can be combined into a distinct look and feel. This initial stage of branding is about the bigger picture no design will occur here. It is important for setting the brand tone and style, using visual references before the next phase of the brand guidelines design.

Highlights:
Project Management

We use different project management software to help work collaboratively with all our clients. Trello and Asana allow clients to comment, share attachments, set due dates and much more so all the details of the project are kept in one place, no matter the size of your brand guidelines project.

These software’s help keep work organised up to date and transparent, so you’re always kept aware of how projects are progressing.

Highlights:
Brand Management

Dropbox.com – Free solution

– Organised into traditional folder setup

– Setup by ClearBrand but optional to the client to customise

– Pricing: Free service provided to all clients

BrandFolder.com – Paid solution

– A home for all of your branded assets

– Upload, store, organize and share unlimited files from one secure location

– Internal and external users (with set permissions) can quickly and reliably add assets

– Every file type welcome here

Project Team Responsibilities

MAIN TEAM:

Lead Project Manager
Creative Director
Senior Designer
Support Project management & Strategy

SUPPORT TEAM

Designer
Copywriter

PROJECT STAGES

1. DISCOVER PHASE – Market and user research

2. DISCOVER PHASE – Audit / Discovery Report

3. DEVELOP PHASE – New Brand Story

4. DEVELOP PHASE – Initial Concepts + Ideas Wall

5. CREATE PHASE – Brand Identity

6. CREATE PHASE – Logo & Tagline

7. IMPLEMENT PHASE – Brand Guidelines

8. DELIVER PHASE – Brand Management

9. DELIVER PHASE – Brand Launch Plan

10. SUPPORT PHASE – Aftercare & Future Design

Brand Stories

ClearBrand takes the time to learn and understand your business, in order to create a story around your brand. We capture and provide the emotive aspects of your audience into a cohesive narrative – we call this Brand Stories. These will be written out and then communicated consistently in the new brand guidelines across messaging and images.

A new brand direction for Greenbrook Healthcare – running 15 GP
Practices & Urgent Care Centres across London.
–
Greenbrook.nhs.uk
–
PROJECT DETAILS
15 sites locations that guidelines and signage implemented into
Multiple stakeholder levels
Customer Research Project undertaken
Employee Value Proposition
Vision/Values & Brand Personality
Company narrative work

READ THE BRAND STORY

The Brief.
ClearBrand were asked to create a new brand direction for Greenbrook Healthcare, who run 15 GP Practices & Urgent Care Centres across London. The group who didn’t have an established look needed to appeal to two consumer groups.The first were GPs, Nurses and clinical staff from a recruitment perspective. The second was the end user / patient receiving treatment.

RESEARCH STAGE:
ClearBrand helped organise a research phase with Multiple stakeholder levels. At this stage please see the dropbox link in the email.

Stage 1 – Research
We undertook Q&A sessions with the client. We then filtered this into a results document to feed back to management.

Stage 2 – Collation of Research
We then collated this into main themes.

Stage 3 – Narrative / Messaging
An employee value proposition (EVP) was created from this, which aiding the forming of the brief for the branding project narrative. The idea of working “Together…” and “Putting patients first “ became the cornerstones of the brand.

Stage 4 – Brand Guidelines
Brand guidelines were then produced. See further comments…

The Narrative.
Inspired by the research and we worked on creating a visual narrative/concept of working together. We introduced a graphic device we named the “Greenbrook Lifeline”. Two lines taken from their newly designed logo design flow through a series of feel-good photographs of the staff and patients (taken by ClearBrand). The two lines illustrate the close parallel relationship between the practitioners and the patients treated by Greenbrook staff.

The Results.
Our work with Greenbrook included: Logo Generation, Messaging, Brand Guidelines, Icon sets, Signage, Stationery, Photography and Print items across 15 sites in London.
Greenbrook now have an established visual presence and set of guidelines that are allowing them to send a consistent message to their target audiences.

Testimonial
“An excellent, personal and highly professional service. I approached ClearBrand having met with several creative agencies to re-brand our organisation and develop brand guidelines. I chose ClearBrand as their approach to the project was more hands on, creative and very competitive. Their service throughout was very consultative, professional and Josh and the team always made themselves available when needed. Since the initial project they have always been very responsive to further design tasks and very forthcoming with advice when requested. Would highly recommend.”
Matthew James – GreenBrook Healthcare

Overview

Capabilities – Worked across a range of international rebrands and brand guideline projects before

Our recommendations

throughout the project and future ongoing support.

Working with the latest project management software we ensure a smooth process both on our side and the client-side.

Our local base in Reading and global business portfolio experience.

Attention to detail and our unique storytelling and narrative approach.

We’re passionate about what we do and take pride in our commitment to every project we undertake.

Brand Guidelines Agency

Why do you need brand guidelines?

Why use ClearBrand’s brand guidelines services?

Journey / Methodology

ClearBrand’s unique Brand Guidelines Process

Success Stories / Brand Guidelines Portfolio

BCI Brand Guidelines

Greenbrook Brand Guidelines

Vanson Bourne Brand Guidelines

PCMS Brand Guidelines

Project Pizza Brand Guidelines

Siren Rock Brand Guidelines

3T Brand Guidelines

Soho Grey Brand Guidelines

Bentham Brand Guidelines

WePresent Brand Guidelines