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Brief

The Brief.

Bentham as a company offers extensive experience in the manufacture and supply of scientific instruments utilised in the study and measurement of light. They provide both individual products and systems, which are more advance. ClearBrand were tasked with both a redesign of the products themselves and redesigning the product/system document hierarchy.

Solution

The Solution.

We utilised the negative space from the logo to create flexible container shapes for imagery. We pushed the shape across printed guides and exhibition graphics to create a recognisable style for Bentham.

We have also created a set of guidelines for Bentham’s products that allow them to internally design their own products based on surface area and heights of products. We continue to develop the brand and deliver the same level of precision and quality to design as Bentham expect from their own products.

Solution

The Results.

“We approached ClearBrand within the last year to undertake a large design project incorporating a variety of print and digital assets. Each project has been completed on time, on budget and to an exceptional standard despite often tight deadlines. We look forward to continuing our work with Josh and the team and will continue to highly recommend.”

– Adam Norton – Bentham.