HafenKirche
Harbour Church – a new church for the city of Frankfurt
Delivering a modern identity for a multinational church. Communicating a place of safety in the harbour of Frankfurt, Germany.
Website by ClearBrand: hafenkirche.de
Banner
Brief
The Brief.
Hafen Kirche are a newly established church in the heart of Frankfurt. Their name translates to Harbour Church. This references the location they are based in, however ‘hafen’ can also mean a place of safety. Simon at HK approached ClearBrand to come up with a brand they could use across a new website, introduction cards, exhibition stands, posters and balloon / tote bag giveaways.
Solution
The Solution.
Branding – We created an icon with the letter H which also referenced the distinctive bridges that cross Frankfurt’s harbour. The straight and curved lines making up the icons were then broken apart to create patterns to lay over images of the Frankfurt harbour. The colour palette features a green/blue mix with fresh bursts of bright yellow.
Website – The website features the ability for the client to upload sermons and add calendar events. The line based style was then developed further with illustrations across the website.
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PANTONE®
319 C
HafenKirche Green
CMYK57 / 0 / 27 / 0
RGB110 / 200 / 198
#6ec8c6
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PANTONE®
2214 C
HafenKirche Dark Green
CMYK70 / 37 / 38 / 19
RGB79 / 119 / 130
#4f7782
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PANTONE®
7404 C
HafenKirche Yellow
CMYK7 / 22 / 93 / 0
RGB241 / 196 / 15
#f1c40f
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PANTONE®
659 C
HafenKirche Liliac
CMYK53/ 23 / 0 / 0
RGB127 /175 /235
#7fafeb
Solution
The Results.
Hafen Kirche felt their new brand communicates the modern, youthful and family orientated nature of their services. HK have utilised the new brand across social media.
“ClearBrand took our initial brief and translated it into a fresh, contemporary and most importantly a meaningful and poignant brand identity. We were extremely happy with the professional client service and the outcome of the final project.”
– Simon Tarry, Hafenkirche Founder