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Brief

The Brief.

Our task was to rebrand OptiGene’s website to visually communicate their impactful work in the diagnostics industry. Through impactful design, we highlight their commitment to innovation and client relationships, crafting a trustworthy and professional image that reflects their new mission and values.

Take a look at the final website here: www.optigene.co.uk

 

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Solution

The Solution.

In this update to their brand, we have developed a new direction in line with OptiGene’s mission and values. The redesigned interface displays innovation, trust, and care to connect to their audience. Through concise and impactful brand messaging, we helped reaffirmed their dedication to quality and excellence in diagnostics and technology, solidifying their position as leaders in the industry.

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Results

The Results.

The website and brand strategy ClearBrand crafted are designed to make a significant impression, with innovation and trust at the heart while seamlessly aligning with the OptiGene’s updated messaging.

 

The use of a personalised photo session has added a human touch, strengthening the connection with OptiGene’s audience. Clear and accessible copy ensures that information is easily understood and inclusive for all users. The introduction of new market pages has been strategically implemented to cater to specific demographics, enhancing relevance and engagement. Collectively, these elements contribute to a cohesive narrative that emphasises the company’s dedication to progress.