Soho Grey Property Patio


The Brief.

Soho Grey has over 100 years of combined expertise in the property industry. ClearBrand were approached to update Soho Grey’s current brand to help enforce its own identity in the market whilst having a visual language which is unique to them.

Soho Grey Logo
Soho Grey Logo
Soho Grey Logo Grid
Soho Grey Slogan Banner
Soho Grey Brand Guidelines
Soho Grey Brochure
Soho Grey Property Kitchen


The Solution.

Starting with the logo, a sans-Serif font was chosen to make Soho’s logotype more contemporary. We introduced angular cuts to the logotype to subtly represent the angles used in the client’s designs. These angles were extended to be a core element to the brand for further collateral going forward. ClearBrand also commissioned a photographer to help show Soho Grey’s varied and modern take to modern home spaces.

See the website here:

Soho Grey Property Dinning Room
Soho Grey Website open on Mac and Iphone
Soho Grey Vehicle Livery Design


The Results.

Soho Grey now has a consistent & contemporary identity that they can truly call their own. They have an online presence that showcases Soho Grey’s stunning properties, brand guidelines which will help the brand moving forward appropriately and print collateral that helps Soho attract new clients. Soho Grey now has a true representation through their brand of who they are and the services they provide.

See the website here:

Soho Grey Property Bathroom
Soho Grey Property Kitchen
Soho Grey Website on Mac screen
Soho Grey Property Living Room
Soho Grey Website Design