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Brief

The Brief.

Soho Grey has over 100 years of combined expertise in the property industry. ClearBrand were approached to update Soho Grey’s current brand to help enforce its own identity in the market whilst having a visual language which is unique to them.

Soho Grey Logo 1
Soho Grey Logo 2
Soho Grey Logo Grid
Soho Grey Slogan
Soho Grey Guidelines
Soho Grey Brochure
Soho Grey Photography 1

Solution

The Solution.

Starting with the logo, a sans-Serif font was chosen to make Soho’s logotype more contemporary. We introduced angular cuts to the logotype to subtly represent the angles used in the client’s designs. These angles were extended to be a core element to the brand for further collateral going forward. ClearBrand also commissioned a photographer to help show Soho Grey’s varied and modern take to modern home spaces.

See the website here: SohoGrey.co.uk

Soho Grey Photography 2
Soho Grey Screen Responsive
Soho Grey Van

Results

The Results.

Soho Grey now has a consistent & contemporary identity that they can truly call their own. They have an online presence that showcases Soho Grey’s stunning properties, brand guidelines which will help the brand moving forward appropriately and print collateral that helps Soho attract new clients. Soho Grey now has a true representation through their brand of who they are and the services they provide.

See the website here: SohoGrey.co.uk

Soho Grey Photography Small 1
Soho Grey Photography Small 2
Soho Grey Mac
Soho Grey Photography 3
Soho Grey Website 1