wePresent - ClearBrand Technology branding design

The Brief.

wePresent is a wireless presentation system for classrooms, boardrooms and meeting spaces. ClearBrand were invited by wePresent to rebrand their marketing materials, including product sheets, product photography, website, icon-sets and a video explaining how their products works.

With regular new product releases, wePresent needed a system to allow them to create a consistent range of material for new devices. We delivered that service across European, American and Asian Markets.

The Solution.

ClearBrand became wePresents strategic partner. We were often involved in early discussions on new products and how best to position and market them within the range.

We arranged for video and photography shoots for both their product range and original image to represent their target markets – students in modern classrooms and professionals in office environments.

The creation of templates for product spec sheets followed this. Along with in-house photography, we established a graphic style for illustrations and an icon set for product features.

PANTONE^®

2190 C

WP Light Blue

^CMYK68/ 17 / 0 / 0

^RGB48 / 169 / 224

#30A9E0
PANTONE^®

2382 C

WP Mid Blue

^CMYK84/ 35 / 2 / 0

^RGB13 / 137 / 199

#0D89C7
PANTONE^®

301 C

WP Dark Blue

^CMYK96/ 67 / 3 / 0

^RGB12 / 94 / 168

#005FA8
PANTONE^®

Cool Gray 11 C

Dark Grey

^CMYK64/ 56 / 53 / 27

^RGB90/ 90 / 90

#5A5A5A