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ServerSys is a progressive technology firm specialising in Microsoft cloud solutions. ClearBrand assisted ServerSys in a logo rebrand with the goal to modernise their brand through a logo reflecting expertise, customer-centricity and agility. A crucial requirement of their logo was to improve the pronunciation of their company name, ServerSys (pronounced ‘server-sis’), achieved through varying typographical elements. The design approach required simplicity and integrating an abstract icon symbolising partnership, technology and innovation.