Active Silver products are Colloidal Silver of the highest quality. Produced in the UK, their Colloidal Silver has numerous health benefits for people and animals. Their products include eye drops and creams and are a powerful first line of defence for infection, wounds, skin irritations, ears, eyes, nose and more. The task set was to take an older dated brand and bring more consistency across the product range.
We stripped back the design to create a minimal typographic approach. This included a new logo marque with a silver effect, complemented by a modern font for the product information. The set was divided into different colour ways for different purposes including a green set for pet care.
A set of brand guidelines was implemented to establish consistency across the brand and give the organisation a clear visual pathway forward to drive existing and new products. ClearBrand was also on hand to show off how the brand could work across digital platforms.