ClearBrand were asked to create a new brand direction for Greenbrook Healthcare, who run 15 GP Practices & Urgent Care Centres across London. The group who didn’t have an established look needed to appeal to two consumer groups.The first were GPs, Nurses and clinical staff from a recruitment perspective.The second was the end user receiving treatment.
Inspired by the brief/concept of working together, we introduced a graphic device we named the “Greenbrook Lifeline”. Two lines taken from their newly designed logo design flow through a series of feel-good photographs of the staff and patients (taken by ClearBrand). The two lines illustrate the close parallel relationship between the practitioners and the patients treated by Greenbrook staff.
See the full Brand Guidelines Document.
Greenbrook Primary Green
CMYK100 / 3 / 56 / 18
RGB0 / 132 / 118
Greenbrook Primary Blue
CMYK95 / 0 / 32 / 32
RGB0 / 124 / 167
Greenbrook Secondary Green
CMYK68 / 0 / 85 / 0
RGB87 / 178 / 81
Greenbrook Secondary Blue
CMYK65 / 0 / 3 / 0
RGB66 / 192 / 236
Our work with Greenbrook included: Logo Generation, Messaging, Brand Guidelines, Icon sets, Signage, Stationery, Photography and Print items.
Greenbrook now have an established visual presence and set of guidelines that are allowing them to send a consistent message to their target audiences.
“An excellent, personal and highly professional service. I approached ClearBrand having met with several creative agencies to re-brand our organisation and develop brand guidelines. I chose ClearBrand as their approach to the project was more hands on, creative and very competitive. Their service throughout was very consultative, professional and Josh and the team always made themselves available when needed. Since the initial project they have always been very responsive to further design tasks and very forthcoming with advice when requested. Would highly recommend.”
Matthew James – GreenBrook Healthcare