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Brief

The Brief.

SPARK, a specialist communications PR agency, approached ClearBrand to revitalise their identity and online presence. Their ambition was to better reflect their bold, strategic approach to PR and storytelling – and to stand apart in a competitive market. The challenge was to create a brand that communicated both creativity and clarity, giving SPARK the tools to attract ambitious clients and express their personality with confidence.

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Solution

The Solution.

ClearBrand developed a new brand identity that captures SPARK’s energy and expertise. The logo and visual system were designed to feel dynamic and intelligent, while the colour palette and typography convey warmth, confidence and bold professionalism. A clear tone of voice was defined to support their strategic communications focus.

The project extended into a fully redesigned website – www.sparkcomms.co.uk

– With a refined structure, intuitive UX and engaging content that brings their services and client work to life.

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Solution

The Results.

The rebrand has given SPARK a distinctive and cohesive identity that reflects who they are today and where they’re heading. The new website provides a strong platform for case studies and growth, positioning them as a confident and forward-thinking agency. Across all touchpoints, SPARK now communicates with clarity, consistency and flair – energising their team and inspiring their clients.

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