• Technology design trends 2024


    As we navigate through the digital era, visual design has become increasingly crucial in shaping brand identities and captivating audiences. In 2024, the background of branding is enhanced by innovative visual trends and advancements in technology. This article explores three prominent visual design trends reshaping branding in 2024, with examples from leading technology brands.


    Neomorphic design


    Neomorphic design aims to strike a delicate balance between realism and digital aesthetics. It achieves this by incorporating subtle visual cues that mimic real-world interactions, such as soft shadows and tactile elements, while still maintaining a sleek and modern digital appearance. These shadows and gradients help create the illusion of layers and hierarchy within the interface, enhancing usability and visual interest.


    Technology companies like Apple have embraced neomorphic design in their product interfaces, particularly evident in their iOS updates. For instance, iOS interfaces feature soft shadows that give elements a sense of elevation and depth, creating a layered effect that guides users’ interactions. Subtle gradients are also used to add visual interest and differentiation between interface elements, while maintaining a minimalist aesthetic.


    Connection through colour palettes


    In 2024, technology brands are gravitating towards a sophisticated and inclusive color palette to reflect their commitment to innovation and diversity. Shades of purple and blue are notably featured, symbolising stability, growth, and security. These colours evoke a sense of trust and reliability while also creating a welcoming and inclusive atmosphere.


    For instance, IBM, incorporates these colours into its brand identity, representing its vision of ‘building communities and connecting people worldwide’ whilst also catching the viewers’ attention. By utilising such a diverse colour palette, technology brands in 2024 aim to cultivate deeper connections with users and communicate their values of empowerment and collaboration.


    Minimalistic typography


    Minimalistic typography with variable fonts combines the simplicity of minimalistic design principles with various weights and widths. This 2024 trend enables designers to achieve a clean and streamlined typographic aesthetic while still having the flexibility to customise the typography to suit different applications.


    Technology companies, such as Google, have embraced this trend wholeheartedly, integrating variable fonts seamlessly into their branding materials. By employing variable fonts, Google ensures that their typography remains consistent and legible regardless of the screen size or resolution. This visual language reinforces brand identity and fosters a sense of familiarity and trust among users, ultimately enhancing brand recognition and recall.


    As we conclude the exploration of visual design trends in technology brands, it is evident that technology continues to drive innovation and creativity in the field. Neomorphic design elements, diverse colour palettes, and minimalistic typography with variable fonts represent just a few examples of how technology companies are redefining brand aesthetics. By embracing these visual elements, brands can create compelling narratives, meaningful connections with their audience, and stand out in a competitive landscape. Check out ClearBrand’s technology branding examples to kickstart your journey. Enhance your business with the expertise of our design agency—reach out to ClearBrand today.

    The article was written by ClearBrand, April 2024.
    To get in contact about working with ClearBrand on a project,
    please call +44 (0)118 405 0255 or email info@clearbrand.co.uk.

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