Why not choose a general agency that does a bit of everything? The answer exists through three fundamental elements, which include focus, clear understanding, and actual professional skills. 

A specialist agency brings strategy, creativity and structure together. And that can change how your brand performs in the real world.

Why Choose a Specialist Marketing Agency Berkshire Businesses Trust

When you hire a marketing agency Berkshire companies rely on, you are not just buying design work. You are investing in brand thinking. A specialist design agency looks deeper than surface visuals. It studies your market, audience and long term goals before creating anything.

Many general agencies offer marketing support. But a design-led agency builds the foundation first. Your brand identity, messaging, tone of voice and positioning must be clear. Without this marketing campaigns can feel disconnected.

A specialist team ensures:

• Your brand has a clear strategy
• Your visuals reflect your values
• Your messaging speaks directly to your audience
• Your marketing materials stay consistent

This structured approach reduces confusion. It also saves money in the long run.

Deep Expertise in Branding and Strategy

Strong brands do not happen by chance. They are built through research and careful planning. A specialist design agency focuses heavily on brand strategy workshops, positioning, and messaging.

This means you get more than a logo. You get:

• Defined brand values
• Clear brand proposition
• Strong tone of voice
• Professional brand guidelines

The healthcare and technology sectors require organisations to maintain clear communications. The sectors require their stakeholders to establish trust with each other. The sectors require their stakeholders to provide precise information. A specialist agency understands how to balance creativity with credibility.

All aspects of your business operations become simpler when your brand foundation has been established. Marketing campaigns achieve better results when they use proper foundation building. Sales conversations become easier to navigate. Your team possesses the ability to present the company while maintaining confidence.

Consistency Across All Marketing Channels

Inconsistent branding weakens trust. If your website looks modern but your brochures look outdated, people notice.

A professional marketing agency Berkshire organisations depend on to ensure visual and verbal consistency. From exhibition design to annual reports, from business cards to digital campaigns, everything follows the same brand rules.

Consistency helps you:

• Build recognition
• Strengthen credibility
• Improve customer recall
• Create a professional image

It also makes your internal processes easier. With brand guidelines and templates in place, your team saves time and avoids design mistakes.

Strong Creative Direction with Clear Purpose

A design agency which specialises in design unites artistic expression with their business objectives.

 The team creates brochures, websites and campaigns with specific goals to achieve. The team concentrates on user experience while delivering clear results to their clients.

For example:

• Website design includes strong UX and UI thinking.
•  Exhibition stands are designed to attract and engage. 
• Editors use specific layouts which create an easy reading experience. 
• Packaging serves two purposes by showing its functional aspects and representing the brand identity. 

The unique quality of a specialist agency arises from its ability to achieve design solutions which harmonise both functional and aesthetic elements.

Better Understanding of Healthcare and Technology Sectors

Healthcare and technology companies operate in complex environments. Regulations, technical language, and fast innovation create unique challenges.

A specialist design agency in Berkshire that understands these sectors can:

• Simplify complex information
• Present technical services clearly
• Build trust through professional design
• Create messaging that feels human

This is especially important when targeting investors, partners, or patients. Clear communication builds confidence.

Integrated Services Under One Roof

Working with multiple suppliers often leads to delays and mixed messages. One team designs your logo. Another builds your website. A third manages print materials.

A specialist marketing agency Berkshire businesses value often offers integrated services, including:

Branding Services

• Brand strategy workshops
• Logo design
• Company naming
• Rebranding
• Photography
• Brand research

Marketing Services

• Graphic design
• Exhibition design
• Brochures and leaflets
• Annual reports
• Packaging
• Print management
• Campaign design

Digital Services

• Website design and development
• UX and UI design
• E-commerce solutions
• Apps
• Animation and video
• Newsletter templates
• Digital campaigns

When all services work together, your brand stays aligned. Projects move faster. Communication becomes easier.

Improved User Experience and Digital Performance

Your website serves as your first impression for visitors. Slow confusing or outdated website performance causes visitors to leave the site within seconds.

According to the survey, 88.5% of respondents said delayed page load times are the main cause of visitor drop-off.

A specialist design agency focuses on user experience from the start of its design process. The company investigates how users navigate through its website. It creates easy paths for users to reach their targets. It verifies that your design elements successfully meet your business objectives.

Good UX helps to:

• Increase conversions
• Reduce bounce rates
• Improve customer satisfaction
• Strengthen brand perception

Digital performance is not just about traffic. It is about engagement. A well-designed website builds trust before your sales team even speaks to a prospect.

Long-Term Brand Growth, Not Short-Term Fixes

Some agencies focus only on quick campaigns. A specialist design agency takes a longer view.

It asks questions like:

• Where will your brand be in five years?
• How will your market evolve?
• What makes you different today?

This long-term thinking protects your investment. It prevents frequent rebrands. It builds a brand that can grow with your business.

For businesses in Berkshire looking for stable growth, this approach provides real value.

Clear Communication and Collaborative Process

Good design requires collaboration. A specialist agency works closely with your team. It runs workshops. It listens to feedback. It refines ideas based on strategy.

This process builds stronger results because:

• You feel involved
• The agency understands your culture
• Decisions are based on insight, not guesswork

Clear communication also reduces misunderstandings. Projects stay on track. Deadlines are met.

Strong Return on Investment

Some businesses hesitate to hire a specialist design agency because of budget concerns. But strong branding and design often generate better long-term returns.

A clear brand helps you:

• Attract higher-quality clients
• Justify premium pricing
• Stand out in competitive markets
• Improve marketing efficiency

When your brand is strong, every marketing effort becomes more effective. That is why working with a professional marketing agency Berkshire companies trust can be a smart financial decision.

Local Knowledge with Professional Standards

Choosing a design agency in Berkshire gives you the benefit of local understanding. The team understands the regional business landscape. It can meet in person when needed. It builds relationships, not just projects.

At the same time, a specialist agency maintains high creative and strategic standards. You get both local insight and professional execution.

This combination often leads to better collaboration and long-term partnerships.

Summing Up

Hiring a specialist design agency provides businesses with visual design improvements that create a unified and strategic brand identity. Your business objectives require support, starting with brand strategy workshops and continuing through digital campaign implementation. 

An experienced team brings together three essential elements of clear thinking, creative solutions and organised work processes. 

When you want to enhance your brand and marketing efforts, you should partner with ClearBrand to learn how innovative solutions create permanent results.

FAQs

1. Why hire a specialist marketing agency in Berkshire instead of a general agency?
 

A specialist marketing agency Berkshire businesses trust delivers focused brand strategy, consistent messaging, and expert design skills that build stronger foundations and long-term measurable growth results.

2. What services does a Berkshire design agency typically offer?
 

A marketing agency Berkshire companies rely on typically provides branding, website design, UX, exhibition graphics, print materials, digital campaigns, and integrated creative strategy services.

3. How does strong branding improve business performance?
 

Strong branding clarifies positioning, builds trust, improves recognition, strengthens customer loyalty, supports premium pricing, and ensures consistent marketing communications across digital and print channels.

4. Why is user experience important for business websites?
 

User experience improves website navigation, reduces bounce rates, increases conversions, builds trust, enhances engagement, and ensures visitors quickly find information supporting business objectives.

5. How can a local Berkshire marketing agency support long-term growth?
 

A local marketing agency Berkshire businesses choose combines regional knowledge with strategic expertise, ensuring consistent branding, collaborative communication and sustainable long-term business growth.

The post The Benefits of Hiring a Specialist Design Agency in Berkshire appeared first on ClearBrand.

Focusing on the user experience of your healthcare website:

A positive user experience in website navigation refers to the ease, efficiency and satisfaction a user feels when interacting with a website’s elements. Achieving a positive user experience is crucial to keep user’s engages and achieving the website’s goals whether that be sales or raising awareness.

Presenting information in a clear and concise manner is one way that an enjoyable user interaction can be created. Using plain language and avoiding complex medical technology allows for effective communication between the organisation and patients. This can be achieved through using well-organised content, clear headings and specific call-to-action buttons to make information easier to process. Here’s an example designed by ClearBrand showcasing how a positive web user experience aids to doctor-patient communication.

The DAUK website uses consistent navigation elements and descriptive labels allowing for easy navigation between different pages. Relying on consistent layout and terminology, leading to less confusion and an overall positive experience.

The impact of call to action buttons in web design:

Another way of getting the most out of your healthcare website design is by becoming patient-centric through call to action buttons. A well-designed example of this is the PATCHs Health website which encourages users to sign up to their wellbeing programme.

Using call to action buttons such as ‘Discover more’ and ‘Tell me more’, are highly visible through contrasting colours, concise copy and appropriate sizing on all pages . This streamlines the user journey and prompts the user to make a choice and engage with the website, whether it’s for making a purchase or signing up for a newsletter, this engagement can align users goals with the objectives of the organisation.

Prioritising a mobile friendly website for your healthcare service:

Having a mobile-friendly website is important to meet the evolving needs of patients. A study by Dscout has found that ‘the average person touches their mobile phone at least 2,617 times a day’, proving that mobile devices have become popular methods of communication. As mobile usage continues to grow in relation to desktops, adapting to this trend is crucial for healthcare service providers to stay relevant, this mobile-responsive adaptability enhances convenience for patients, making it easier for patients to engage with your healthcare services. Here’s an example of a mobile responsive website design designed by ClearBrand.

PCMS’ website implements design elements that ensure optimal usability for users accessing the site on various mobile devices. Utilising responsive design techniques ensure that the website adjusts to the user’s screen size ensuring a consistent and visually appealing experience across all devices. Using a hamburger menu prioritises essential menu items and reduces crowding the screen with options, allowing for a user-friendly experience increasing consumer satisfaction.

Designing a healthcare website that serves the needs of both patients and healthcare professionals requires consideration of many factors. By using a patient-centric focus, implementing a positive user experience through clear and concise information and prioritising a focus on a mobile-responsive design can ultimately improve patient satisfaction and the overall quality of the healthcare service you are providing. View examples of other healthcare website design examples created by ClearBrand here to get started. Elevate your business with our design agency, from website design to brand guidelines we can help you bring your business to life. Contact ClearBrand today.

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The article was written by ClearBrand, January 2024.
To get in contact about working with ClearBrand on a project,
please call +44 (0)118 405 0255 or email info@clearbrand.co.uk.

The post How to get the most out of your healthcare website design appeared first on ClearBrand.

A strong and cohesive brand identity is paramount in the healthcare industry, and as healthcare brands strive to connect with a variety of audiences, from patients to healthcare professionals, a consistent brand image is essential. The role of healthcare brand guidelines is to ensure that a brands intended message remains clear across all touch points. In this article, we will consider the role that brand guidelines play in defining the identity of healthcare brands.

What are brand guidelines?

A brand guideline is a set of rules that define that overall look and feel of your brand. They can help build a clear brand identity and outlines everything from the logo iterations and colour schemes to the typography, brand voice and imagery. Brand guidelines can be used by designers, writers and anyone else looking to use your brands elements like the logo in marketing material.

How can brand guidelines help you establish your brand?

As the influence of consumerism in the healthcare sector continues to grow, it has become increasingly important to distinguish your brand from others. Healthcare brand guidelines can serve as a strategic tool to communicate, reinforce, and differentiate your brand from competitors in the healthcare industry through:

• Unique value proposition: by highlighting key services your brand offers that differentiate your healthcare brand from competitors.
• Visual distinction: unique visual elements such a logos, colour palettes and typography can create a memorable brand identity, contributing to the overall perception of your brand.
• Brand tone of voice: by crafting a unique voice, your brand can convey its personality towards consumers. This can help your brand understand how to weave your brand values into your patient experience.
• Drive for innovation: If your brand is based on innovation and technology, guidelines can showcase this aspect involving certain visuals and language to convey a sense of expertise that consumers can trust.

Healthcare brand guidelines may often provide guidance on storytelling elements that can convey the brands history and mission creating a personal connection to the consumer in order to highlight your brand’s achievements. While they may not explicitly outline competitive advantages, they provide the framework for expressing your brand’s unique attributes and strengths.

Why are brand guidelines important for your healthcare brand?

Consistency

When the same branding guidelines are used across all marketing elements, brand consistency is created. Consistency leads to repetition and recognition by consumers and clients, potentially leading them to choose your brand over competitors. Greenbrook’s healthcare brand guidelines below has used the same visual elements – clean icon styles, sans serif font and shades of green and blue across all material. View the full project here on the ClearBrand website.

Professionalism

When healthcare brand guidelines are in place, your brand’s elements are all used effectively and can look professional anytime they are used. Professionalism is key in the healthcare sector as it allows your brand to communicate trust and credibility to patients. Professional brand guidelines provide a foundation that allows healthcare brands to incorporate innovations while maintaining their brand identity. An example of this is PCMS’s brand guidelines presented below. Their guidelines are visually professional and consistent, and this allows PCMS to approach larger practices with ease. View the full project here on the ClearBrand website.

Clarity in communication

Clear and concise communication is vital in healthcare to ensure that patients and other stakeholders understand complex information. Clear brand guidelines provide a framework for effective communication by establishing standards for typography, imagery, and layout. This ensures that information is presented in a way that is easy to understand, reducing the risk of miscommunication and enhancing overall patient knowledge. Omega Diagnostics rebrand by ClearBrand involved the creation of healthcare brand guidelines that presented information in a logical method by using contents and clear title pages to make it easy for users to interpret the content. View the full project here on the ClearBrand website.

How can ClearBrand help your brand?

The importance of healthcare design guidelines is not just about presenting a recognisable logo, it is about binding a narrative that echoes reliability and trust to all stakeholders interested in your healthcare brand. View examples of other healthcare branding examples created by ClearBrand here to get started. Elevate your business with our design agency, from logos to comprehensive brand guidelines we can help you bring your business to life. Contact us today whether you are looking to promote an existing brand or create a new one.

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The article was written by ClearBrand, November 2023.
To get in contact about working with ClearBrand on a project,
please call +44 (0)118 405 0255 or email info@clearbrand.co.uk.

The post The role of healthcare brand guidelines appeared first on ClearBrand.

In the dynamic healthcare market, effective visual elements play a crucial role in conveying messages of care and trust to patients. From typography choices to colour schemes, each design highlights ClearBrand’s ability to combine a visual narrative tailored to the unique brand values of each healthcare organisation. Explore the latest healthcare branding examples, the power of design in communicating brand values and how to make a positive contribution to patient healthcare below.

Omega Diagnostics: brand narrative and rebrand

ClearBrand partnered with Omega Diagnostics to develop a contemporary corporate identity that mirrors the organisation’s character and dedication to a message of being ‘progressive, dynamic, and approachable.’ The logo represents, a blend of the letters ‘O’ and ‘D’ with a radar-inspired visual approach representing the ‘quest for answers,’ capturing simplicity and functionality. This minimalist design enables Omega Diagnostics to effectively convey their message. In healthcare branding, colour plays a crucial role, and Omega Diagnostics chose a vibrant green and purple to enhance the association with health and vitality.

One Medical: modern healthcare branding

 One Medical’s brand is centered around delivering individualised healthcare that prioritises the requirements of the patient. Their brand has been designed completely differently to traditional healthcare branding examples seen previously. One Medical use modern aesthetics such as an inviting green colour invoking a sense of trust and comfortability in users. As well as using playful illustrations particularly within the ‘For Kids’ section, suggesting that they have considered their audience thoroughly and using minimalistic design to accurately communicate information to prospective clients.

Parkinson’s Europe: historical healthcare rebrand

As the foremost advocate for Parkinson’s in Europe, Parkinson’s Europe envisions granting individuals with Parkinson’s disease access to the highest standards of treatment and care for a fulfilling life. ClearBrand facilitated a name change and rebranding effort, encompassing elements such as email signatures, business letters, and a PowerPoint template. The logo, featuring a hand-painted tulip, symbolizes the creativity often associated with those affected by Parkinson’s disease. The handmade aspect of the logo fosters a stronger personal connection between the brand and the consumer, a crucial factor in an industry that places value on a sense of personal care.

The colour red, symbolising strength and determination, is paired with a serif font in the painted posters, reflecting tradition whilst reinforcing the brand’s historical values. This healthcare branding example places importance on artistic expression, instilling confidence and assuring patients they are in capable and caring hands.

Alan: unique healthcare plans

Another of ClearBrand’s latest healthcare branding examples is Alan , a healthcare company that is focused around ‘better living’. Alan has created a system that flows around the individual, using empathy to develop its product: a contrast to the clinical world of health insurance. In the past few months, several brands have diverted from the corporate approach in favour of more colourful and cheerful identities. This is whatDesignStudio have facilitated, using the character of a fluffy bear to help the start-up connect with consumers. This healthcare branding example stands out and conveys a warmer personality that will catch the attention of users allowing Alan to stand out in the healthcare marketplace.

Doctors Association UK: Medical advocacy group rebrand

As a non-profit association and advocacy group representing the UK medical profession, Doctors Association UK (DAUK) is guided by dedicated volunteer doctors who actively sought a professional platform for engaging with media outlets and politicians. ClearBrand maintained the recognisable green from their previous branding and introducing a bold, sans serif font to prominently convey the brand’s clear message. The logo, a combination of a stethoscope and a heart, highlights their caring and empathetic stance.

Consistency across touchpoints, including social media templates, photography sets, stationery and email campaigns, ensures customers are the top priority for DAUK which they can recognise, setting their brand apart from competitors.

X-Lab: cohesion of two sub-brands

As pioneers in the healthcare industry, X-Lab aimed to prioritise people, creating a brand that emphasised the benefits whilst maintaining a human and approachable essence. Initially, X-Lab operated under two separate identities, X-Lab and Labgnostic. Canny Creative had the challenge of aligning both brands whilst creating two distinct identities. X-Lab introduced lively, playful illustrations, people-centric photography and benefit-oriented copy. The website copy, guided by X-Lab’s commitment to enhancing outcomes for both professionals and patients, emphasises specific benefits. This approach simplifies the user’s decision-making process, helping them determine if X-Lab aligns with their needs.

Exploring the showcased healthcare branding examples presents a variety of design examples where each visual identity surpasses aesthetics, focusing on the core values of care, compassion and professionalism within the healthcare industry. Better communication means better care, whether you seek inspiration or have design needs of your own in the healthcare sector, reach out to us using the information below. We’re here to bring your vision to life.

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The article was written by ClearBrand, November 2023.
To get in contact about working with ClearBrand on a project,
please call +44 (0)118 405 0255 or email info@clearbrand.co.uk.

The post Latest healthcare branding examples appeared first on ClearBrand.

These are some of the top factors that will determine search engine performance for a website:

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⁃ Direct website visits
⁃ Regular and relevant content to your industry
⁃ Click through rates (how many people click your google listing or google advert)
⁃ Time on site
⁃ Bounce rate (amount of people leaving your site not long after arriving)
⁃ Number and quality of backlinks (links from other sites to your site)
⁃ Https (secure site)
⁃ Overall content relevance and keyword usage
⁃ Font size in main content area
⁃ Number of images
⁃ Total social media activities

If you are trying to build your search engine positioning yourself without any assistance the best advice we can give:

• Get an SEO expert to set up your site initially for a number of keywords (very important, otherwise you won’t be found by google)
• Make sure when you are uploading images to the site they are small in size and all under 300kb ideally
• Regularly blog (once or twice a week if you can)
• Encourage website visits wherever you can (attractive email signature links, email marketing, with links back to your website etc)
• Regular social media posting linking to your website, while also aiming to build your social followers
• Write Regular and relevant content to your industry on your blog, following our guidance below on how to optimise the posts
• Aim to get backlinks back from other websites to yours, but mainly focus on your industry. So if you are an architect, then a link from the RIBA website will be valued very highly by google and will be much more valuable than a link in the local business listing.
• Check your site is secure with Https

These will give you a good basis, however for maximum value you should focus on strong keyword strategy and implementation as listed below,

Our Monthly SEO Activity Plan
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Content Plan

At the beginning of each month I would recommend putting together a content plan for the client based on the target keywords for that month. This content plan should include recommended new pages, new blog posts & any outreach content that you wish to distribute.

To ensure that all content produced is targeted, the keywords should be the key focus in any content planning procedures.

Please request the workbook: Content Plan Template, from us if you would like an example.

This can be used each month to determine what content is produced and will allow you to plan effectively, considering the target keywords.

How to Plan Content

Keyword: Select a keyword that has a lower search volume as it is likely to have less competition and more likely to achieve a ranking for.

Title: Write a title for your blog post that includes the chosen keyword. It is best placed at the start of the article title.

Page Title: Make sure that your title is short and concise. It must be under 70 characters in length and should end with the company name.

Meta Description:  Write a short description for your article that outlines the content. It should be under 156 characters in length and should also include the keyword somewhere within it.

URL: Write a URL for your blogpost. The URL should be short and concise. The shorter the better! – It is also best to include the keyword within the URL.

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Blogging Content Production

Once all the content for the month has been planned out and any approval given that is needed from the client. You can start writing the content.

When writing SEO content, you must consider the following SEO factors:

1. In a 500-word article, you should try to include the target keyword 2-3 times
2. Try to include keyword variations that mean the same thing, but use different words
3. Try to break up the content with 2-3 sub-headings
4. Use the target keyword within at least 1 sub-heading
5. Include images within content (remember to add the keyword within the ALT tag)
6. Include an internal link within the content to another post on the client’s website
7. Include an external link within content to a useful external website (High authority)
8. Try to include a call-to-action at the end of the article.

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Blogging Content Publishing

When publishing the content on the website blog, make sure that you have YOAST SEO PLUGIN installed. This will allow you to enter the optimised Meta Data that you have already written in the content plan.

YOAST SEO PLUGIN will also help you provide any further optimisations to the content when you are uploading into the WordPress CMS. It uses a traffic light system to prompt you to include certain SEO elements such as Image Alt Tags, Internal & External Links, Keyword Placements etc – All of which you should have in place if you follow the instructions above.

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Blogging Content Distribution

Once each of the insight’s articles have been written and published, they need to be distributed. This will help get them indexed as soon as possible as well as help drive traffic to them.

1. Share your articles across all your owned social media accounts
2. Submit your article to any social bookmarking sites you have accounts with (https://onebasemedia.co.uk/blog/top-social-bookmarking-sites/)
3. Send out your monthly posts in any email marketing correspondence / newsletters you mail out to your email list.

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Build Location Citation References

When trying to rank for local search terms, especially using a local Google MyBusiness listing, you must have as many local citations listed on third party websites as possible. This is a direct ranking factor as it shows how established you are in any targeted location.

It is recommended that you distribute 5-10 new citations each month

Please see a list of top citation destinations via the link below:

https://moz.com/learn/seo/citations-by-category

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The article was written by ClearBrand, June 2021.
To get in contact about working with ClearBrand on a project,
please call +44 (0)118 959 9284 or email info@clearbrand.co.uk.

The post Our SEO Guide for small businesses appeared first on ClearBrand.

What is a lead?

Leads can be anyone that might be interested in your healthcare product or service. A lead can come from a range of sources such as a website, social media channels, phone calls or word of mouth.

What is lead generation?

Lead generation is an action that can captivate potential strangers and convert them into prospective people who’re interested in your healthcare business, putting them at the beginning of their path to eventually making a purchase. We can categorise lead generation into two groups: inbound; and outbound. It is typical to work across both groups to achieve a successful campaign.

Inbound is the creation of content that brings visitors to your website and converts them into leads, by making your brand more visible online on social media or search engines. The exchange of valuable content for visitor’s contacts information creates an ongoing communication cycle.

Outbound is sending a message to your target audience, no matter if they have shared an interest in the content or not. For example, this could include cold calling or displaying adverts. A large percentage of these tactics involve costs.

Why is lead generation important to the healthcare business?

For your healthcare business to be successful, you need customers. For this, you need a strong lead generations strategy. As a result, that can help you to make sales and expand your business.

When a potential customer is on a search engine, searching for a specific product or service, the search engine will provide the customer with sites that are linked directly to their interest. As a website grabs their attention, the chance of conversion to sales increases automatically.

Getting started with lead generation for healthcare companies?

Content is one of the best methods for generating leads for your healthcare. Content is a large part of all lead generation channels as you need content to send an email or even call someone up. For instance, videos are content: 87% of consumers say they want more videos from brands. For example, your healthcare could make a video on how an antibiotic works.

Social media marketing includes all social channels, including Facebook, Twitter and others. It is an ever-growing resource to healthcare businesses, with 95 Million images uploaded onto Instagram every day, and 850,000 active podcast episodes. Therefore social media provides healthcare businesses with the ability to promote their business on a widely recognised platform that can quickly gain popularity and lead to potential leads.

Finally, websites, specifically Search Engine Optimisation (SEO) of your healthcare website. The higher ranked your website is on search engines, the greater the chance of more traffic to your site, leading to the potential of converting these leads into customers. How do you rank highly on SEO? By using content, everything you put on your website is content. As a result, depending on how strong your SEO is on your site will depend on how relevant search engines will think your site is for customers.

B2B Lead Blog Mind map altered by ClearBrand

Click the links below to learn about the services we offer and to get in contact today to start your next healthcare project with us.

All Services

Start a Project

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The article was written by ClearBrand, February 2021.
To get in contact about working with ClearBrand on a healthcare project,
please call +44 (0)118 959 9284 or email info@clearbrand.co.uk.

The post Getting started with lead generation for Healthcare businesses? appeared first on ClearBrand.

To start, what is a marketing strategy? A marketing strategy is a long-term plan set in place to reach your business goals. It is usually a combination of all the touchpoints of your customer journey.

This insight is going to focus on five components in your healthcare digital marketing strategy. Although to learn more about the basics of marketing strategies, read this essential guide published by Hurree, here.

This diagram will help you understand how all the different components of your digital marketing plan fit together.

Messaging Apps

95% of texts messages sent will be read within the first 3 minutes of being received. With so much chatter on digital platforms, you want to reach your customers without getting lost in the digital sea. Messages are a benefit to contact your clients to let them know they are due an appointment or details for an upcoming session.

Another use of messaging apps is to target a niche group of your audience with an instant message. For example, this could be to let over 70’s know about the latest on a new ‘flu jab, or a dentist could let its patients know how to prevent tooth decay.

Social Media

41% of consumers said that social media impacted their choice of healthcare. But not enough healthcare organisations are using social media as part of their marketing strategy. This statistic is not only including the younger generation. But 90% of the older generation using social media are reported to finding and sharing health information on social media.

Social media is a great way to engage and interact with current and potential customers, offering you that chance to create a long-term relationship with them.

Your healthcare could post about raising awareness to current health issues and clearing up any misinformation. Or similar sharing content on how-to guides, e.g., the NHS produced a video for children to learn to wash their hands correctly has over 1.5million views on YouTube.

A behind-the-scenes advantage is people post about everything, including when they have a cold or the ‘flu. If you followed the hashtags (#flu), you could get insight into when people are getting ill in your local area.

Email Marketing 

99% of email users access their emails every day, and 59% of consumers say that emails influence their decision. On the majority of websites, the first thing to pop up will be a contact form trying to get your email address. Once you have your customers’ emails, they will receive all newsletters you send.

Now you have an email in their inbox you need to get them to open it. Having a personalised email leads to a 50% higher open rate. A simple way to do this is signing off with a person’s name and maybe include a picture. Or if you’re a global company, use the local time for your customers or a specific event in that location.

I have talked about the content in your emails, but what about the design? Your brain can register an image in 13 milliseconds which is 60,000 times faster than text. So, you need to start with a photo that instantly catches their eye. Another design aspect you need to consider is which platform consumers will see your email. With the mobile device becoming increasingly more popular than desktops, you need to ensure all designs are mobile-friendly.

Website 

Although this is one of the last suggestions on this list, I think it is one of the most important. Your website is your virtual salesperson, with 75% of consumers admitting to judging a company based on their website design. To attract patients to your website, you need to consider: your layout, navigability, social media links, and visuals. As websites are not only viewed on computers, but your design also has to be transferable to all devices. So that’s the design aspect; your website would be nothing without content. Content includes blogs, videos, healthcare services, etc.

Behind-the-scenes of your website includes SEO (Search Engine Optimisation). SEO assists search engines on how high they should rank your site. It is scored based on your website design and content on your website. SEO looks for things like keyword density or ‘alt text’ on your images.

Content 

This 1,026-word article your reading is content, the 95 million photos uploaded onto Instagram every day is content, the brochures you hand out at exhibition shows are content. Everywhere you turn both in the digital and the non-digital world, you see content, created by businesses to get there brand and organisations purpose over to you, the customer.

The healthcare industry is the same. Your GP surgery could have brochures out for patients to pick up and read. Or you might be at an exhibition and need a stand to attract potential customer, similar to what we designed for Lifestyle Checkpoint (Picture below). All this content promotes your business. Whether it is informing the patient about Braces or how to exercise your IT band, they will all be produced with a company’s logo and using their branding guidelines. It is imperative to ensure that all the content used for your businesses is an accurate representation of your healthcare.

In Conclusion

I have barely scratched the surface on what these five aspects of your marketing strategy could do for your healthcare company. If you need an agency that can help you build all your marketing strategy, ClearBrand can help. We are a design agency based in Reading, Berkshire, with years of experience helping out healthcare companies make the most out of their digital marketing strategy.

Click the links below to learn about the services we offer and to get in contact today to start your healthcare transformation.

All Services

Start a Project

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Article was written by ClearBrand, February 2021. 
To get in contact about working with ClearBrand on a healthcare project,
please call +44 (0)118 959 9284 or email info@clearbrand.co.uk.

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What is packaging design and why does it matter?

Packaging plays more than just a functional to protect a product. Packaging design is a powerful marketing tool and enables customers to distinguish your brand from other brands. It’s the first thing that a customer will see when interacting with the product. Well-designed packaging can improve sales and raise brand awareness. This is particularly the case when customers who are impressed by the packaging design post pictures on their social media.

With the rise of ecommerce, packaging design becomes even more important because customers lose the opportunity to walk through a store and experience a curated brand ambience. So packaging designers and business owners have to compensate for this to the greatest extent possible and deliver a brand experience right to the customer’s doors.

Here are some packaging trends for 2021, some of which you will certainly recognise.

1. Sustainability

2. Vintage

3. Minimalism

4. Flat illustrations

5. Transparent

6. Tech

7. Storytelling

1. Sustainability

The role that businesses play in combatting the climate crisis has become increasingly important. One way to reflect this commitment is through packaging. Brands are creating recyclable, biodegradable and reusable packaging. For example, Knorr’s packaging by Unilever can be recycled by removing the cardboard sleeve and recycling the plastic and paper components separately. The packaging can also be reused since it is resealable.

Click here to find out more about why more companies are prioritising sustainable packaging as part of their marketing strategy.

https://www.billerudkorsnas.com/managed-packaging/knowledge-center/articles/why-sustainable-packaging

2. Vintage packaging

Packaging that resembles products from the past aren’t going anywhere this year. Everything from the materials used, to the colours and manuscript lettering are designed to give an authentic vintage experience. Retro packaging evokes a sense of nostalgia and longevity. It implies that the brand has been around for a long time and develops a sense of trust. Evoking a sense of familiarity is important during times when people seek reassurance.

3. Minimalism

Now more than ever, customers want brands that are trustworthy and honest. This is this idea is communicated in packaging design through simple patterns and natural colour palettes.

4. Flat illustrations

Linked to minimalism is the flat graphic style. This style become popular around 7 years ago and continues to be the go-to style for many brands, from multinationals to start-ups.   The style is characterised by simplified shapes and forms and easy-to-read writing which emphasises usability. The crisp, clean lines give a sense of honesty as well as a modern feel.

5. Packaging with a transparent window

Customers are tired of false and misleading advertisements. The incorporation of a revealing window into the packaging gives customers a sense of the size and texture of the product. It gives them confidence to purchase and reduces the risk for the customer.

6. Tech packaging

Incorporating tech elements into your packaging such as QR codes or games is a way to get customers to interact with your brand and the other products you have on offer. Techniques such as 3D printing and using fibre-based materials are becoming more common.

7. Story telling

Packaging can tell a story, and that’s exactly what many brands are trying to do at the moment. Images can be used to convey the brand story and connect the customer with the product. The interaction between the customer and the story makes the product experience more memorable and gives the customer an experience beyond the benefits of the product alone.

Summing up…

Overall, there appear to be efforts to show customers that brands are trustworthy and open.

When applied appropriately, these trends grant the opportunity to create a unique customer touch point. Done well, the unboxing experience can create a memorable moment for customers and increase affinity with the brand.

Have you been able to spot any of these trends on the packaging of some of your favourite products?

Why not take a look at our work and see if we have incorporated some of these trends into our client branding?

https://www.clearbrand.co.uk/our-works/

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Article written by ClearBrand, January 2021. 
To get in contact about working with ClearBrand on a packaging project,
please call +44 (0)118 959 9284 or email info@clearbrand.co.uk.

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Nowadays, it’s not uncommon to hear that email marketing is being put to bed by businesses due to the constant rise of social media. Although social media is a vital part of a marketing strategy, according to McKinsey & Company email marketing is 40 times more effective. Throughout this blog, we will be talking about how to create successful marketing, making effective and informative content that will grab potential customers attention and get you a great return on investment.

Creating A catchy subject line

The average person gets hundreds of marketing emails a month, which is why it is so important to make yours stand out. Think about it, how many emails do you just gloss over because it blends into the mass spam emails a person gets. To prevent this, we are providing you with some top tips to make sure your hard work doesn’t go unread

1.Using actionable language.

Using verbs like “download”, “buy”, “reserve” and “take” will allow you to show the potential of what your customer can do if they open your email. Be cautious to not just say “buy my product” but instead say what your product can do. For example, if you sell bath soaps, you could say “buy mum a present”. It’s important to show what value the emails include and how it can help the customer, which links to my next point.

2.Make it personal.

Subject lines should feel like they speak to recipients personally like it was made just for them. This may seem difficult, especially if you have a large email list, but this can be best tackled through segmentation. Let’s go back to the bath soap example. Splitting your email list by just age and gender will allow you to take an educated assumption at why they purchase bath soaps. If they are male but young, you would make your subject line “buy your mum a gift”. If they were male but old, you would make it “buy your wife a gift”. Just by segmenting your marketing email list into those categories, you will significantly increase your email campaign success by adding personalised value to the customer.

 Creating a successful marketing email.

Now that you have a great subject line that has drawn your customer in, how do you get them on the webpage? Fortunately for you, here is a list of some great ways to construct the content of the email.

1.Establish relevance.

Through the subject line, you’ve provided enough personalisation to get them into the email, but that’s not enough. If they don’t like what they see in the first few lines, then they’ll be off straight away. This is why it’s key to cement the personalisation through a few sentences carrying off your subject line. To follow on from my previous example. If you have gotten a person’s interest with the subject line “Buy your wife a gift” then you should start your email buy reinforcing that personalisation with “looking for a great gift to buy your wife, why not browse our collection perfect for birthdays, Christmas or just a nice surprise”. This confirmation to the reader that this email holds value for them and is what they may be looking for.

2.Write in the second person.

Following on what I was saying about personalisation, it’s important to let the recipient know that the email is about them. Throughout the email, you should remind do this by using phrases like “perfect for you” and “great to use for your house”. Of course, you will have to use words like “we” and “I” sometimes, but try not to litter the email with them, as it will move the focus on benefits for your company as opposed to the customer.

3.Focus on benefits, not features.

Want to make your marketing email stand out, relate to the customer by showing the value of the product and how it could affect them. Too many emails nowadays shove deals and features down the throat of recipients and people get sick of it. For example, instead of saying “30% off all bath soaps” or “colourful products” try suggesting benefits such as “enjoy relaxation for cheaper” or “bored of simple colours, improve your style with a range of new ones”. These simple changes add more personalisation and value for the customer, and it yields results.

4.Keep it brief.

Writing the most successful marketing campaign isn’t about telling your customer as much as you can, it’s about telling them the right things, quality over quantity. Don’t try to cover all bases with your email, know what it’s trying to do and stick with that. Too many emails will try and make you, buy, subscribe, share and browse all through the same email. Studies show that one simple message and call to action yields much better click-through rates than competing messages. Which links into my final point.

5.Have a call to action.

You’ve put in the hard work, getting them on the email, piquing their interest through personalised content, now just make it easy for them and instruct on what to do next. This should be simple to see and clear on what it does if you want them to notice one thing on your email it should be the call to action. The call to action should almost be a direct answer to why they clicked on the email. For example, if they are looking for a gift for their wife, the call to action should say “find your wife’s present on our page now”. This is clear, simple and personal to the reader making it hard not to click on the offer.

Hopefully, this blog has taught you not only how to create a successful marketing email, but also how important a marketing campaign can be for your business. If you would like any more information or help with how to create a successful marketing email, please feel free to contact our team here. Alternatively, you can find resources to help at https://www.hubspot.com/resources/template/email-marketing

Details:

Written by Matt on behalf of ClearBrand, November 2020.

To get in contact about working with ClearBrand on a project,
please call +44 (0)118 959 9284 or email info@clearbrand.co.uk.

The post How to create a successful marketing email appeared first on ClearBrand.

Looking for marketing strategies for small business websites? If so, then you are in the right place. From giving you tips on how to get your website in first place with Google Rankings, to animated logos and Instagram, this article will get you thinking creatively about how you can utilise your marketing tactics to succeed in your industry.

1. SEO

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Search Engine Optimisation is a term commonly thrown around in the marketing world, and for good reason. It is perhaps one of the most important aspects to take into account when trying to extend your brand reach and attract a wider audience. Build links within local and wider directories and offer up guest blogs to appear on relevant websites within your industry. Through spreading your knowledge and company name, you can attract more traffic towards your website and hopefully gain new clients.

2. Socials

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In an age of social media it is no wonder that it is also a significant tool in marketing your brand. Statistics matter; the more followers you have, the more potential and existing clients you have. It doesn’t end here though. Don’t just build your audience, engage with them. Post regularly and be active; comment on feeds, like photos, retweet relevant posts, join Facebook groups and spread your brand reach throughout a variety of platforms. Consider running competitions, promotions, free live webinars and Q&A sessions and you can widen your network even further.

3. PPC

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Your use of keywords can provide huge potential for gaining new customers. Apply those high-ranking keywords and knock your competitors down the list whilst you push yourself up to first place on Google search.

Ads and AdWords can help you to not only build your audience, but to target the right demographic. Advertise not only key search terms associated with your business, but also your brand name. You don’t want your competitors paying for an advertisement to appear above you on your own brand name search! Set up Google Ads and use Google keyword planner to make a plan of action and ensure you appear at the top. This can then be a starting point from which to build a natural listing on your brand name.

4. Content

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Your content is a key marketing strategy for your website. Try to write a certain number of blogs for your page every month, as well as articles, whitepapers, videos and proposals. Your website resource page should be consistent and enticing, whilst also being SEO-friendly and including those ever-important keywords.

Have a look at our Insights page to give you some ideas.

 5. Branding and Design

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A key strategy to attracting more traffic is boosting your website design. Perhaps consider developing an animated logo or an illustrated video to rejuvenate your brand identity and capture attention. Look into creating unique and personalised packaging that encapsulates your business’ vision and sets you apart from your competitors.

Have a look at our animated logo reel and get in contact for some design ideas.

Have a look at one of our event illustrative videos and get in contact for further information.

 6. Direct Marketing

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Get your brand name out there! Send out emails on Campaign Monitor, create Tenders, utilise daily telemarketing, go to exhibitions and events and give out business cards and hand-outs. Direct marketing will help you enhance brand awareness and expand your brand reach to a wider potential client base.

Have a look at CRM websites such as HubSpot to assist in attracting customers, converting leads and closing customers through allowing your marketing and sales departments to manage their activities in one place.

7. Website Development

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User experience plays a huge role in enhancing your business’ website. From desktop responsiveness to website speed, these can affect your website’s bounce rate and a user’s overall experience and likelihood to use and recommend your brand. You can even include a call-to-action, such as ‘free trial’ or ‘book a demo’ to further encourage new clients.

Tools, such as an online chat widget can also assist in immediate enquiries and is a valued instrument in buyer decision making. Furthermore, including website statistics that shed light on your company’s successes can add to buying confidence.

You can also use analytics and tracking as important research tools to understand and optimise web usage, so that you can continually assess and improve the effectiveness of your website.

8. Reputation Management

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Brand protection is a necessity when considering your marketing strategies. Connect with local databases in the area, such as the local press and local businesses, as well as within the wider industry news.

Make clear any awards your brand has received and enhance the trust in your business. You can also do this through advertising your trusted reviews and thus boosting consumer confidence. Both of these marketing tactics will allow you to retain your current clients, but also gain new ones.

In short, incorporate these 8 strategies into your marketing approach and you will soon begin to reap the benefits!

Details: 

Written by Octavia on behalf of ClearBrand, October 2020.

To get in contact about working with ClearBrand on a project,
please call +44 (0)118 959 9284 or email info@clearbrand.co.uk.

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